18 Local SEO Developments You Need to Know From Q1 2025

2025 started with a bang — it’s only been 3 months, but I feel like a whole year has passed in local SEO time.

Time flies when Google doesn’t stop changing things, eh? 🫠

Thank goodness for Miriam Ellis and her Quarterly Roundups, which are one of the main ways I stay updated on the chaos that is digital marketing right now.

Her first 2025 Roundup is here, and it summarizes the 18 local search developments from Q1 that actually matter, like:

• An important update on the map pin attacks

• The top cause of GBP video verification failure

• New GBP features (wtf are “Ask Maps” and “Ask for me”?)

• The missing reviews mystery

• Google’s Diversity Update

If you only read one local SEO article per quarter, it should be this one 👇️