Are Social Media Posts a Good Fit for Google Business Profiles?

Your social media audience wants to see different content from your Google Business Profile visitors. While promotional content is frowned upon by social media users, it is very effective in turning your GBP viewers into customers.

This key difference between these two audiences makes Google’s recent decision to surface social media posts on Google Business Profiles all the more confusing to business owners.

Do you just accept that the cute cat photos on your Instagram will be displayed on your accounting business’s Google Business Profile?

Do you start publishing promotional posts on social media to keep your GBP professional and risk boring your Instagram audience and getting unfollowed?

How do you strike the perfect balance between showing your brand’s personality on your social media and selling your products and services on your Google Business Profile?

Miriam Ellis shares her advice in her new article 👇️