Are we leaving local business schema in 2024?

Earlier this year I said that schema was dead for local SEO.

I take that back.

I recently went to the brightonSEO conference in San Diego, and Martha van Berkel’s talk completely changed my mind. I now think that schema can be valuable for every business because search is changing, thanks to the advancements of LLMs and AI.

This week’s article from Miriam Ellis is one of my favorites. She interviews some of the best local SEOs out there (Mike Blumenthal, Claire Carlile, Colan Nielsen) and dives into the ways schema fits into local search today.

Find out if schema is worth the investment for your business in 2025 👇️