Introducing the Whitespark Recap

Hey there. New thing!

We are publishing helpful local SEO tips and advice every day across our social channels, and our newsletter subscribers might find this content helpful as well.

So starting today, we’ll send a “Whitespark Recap” every Monday with the top content we published last week.

Here we go…

1. You can stop begging your clients for videos now

We all know how hard it is to get videos from clients. So, we at Whitespark came up with a clever solution:

✨ Canva ✨

Canva allows you to easily create custom animated graphics and photo slideshows, then export them as videos.

Look how eye-catching these videos are as you scroll through a Profile 👇️

2. New Anne Episode: Establishing Baseline Rankings

Establishing baseline rankings before doing local SEO work is crucial: It allows us to measure the ranking impact of the changes we make.

How is Anne currently ranking in Google Maps and organic search? What can we do to improve her rankings and conversions? Watch the new episode to find out 👇️ 

3. Being closed does NOT mean you won't rank

A closed business can maintain its rankings without dropping. Being open or closed is just one more factor to throw into the mix.

In my data, I see some businesses swing wildly when they close or open, and other businesses stay ranking the same. I assume the difference is the strength of their other signals.

4. Podcast: Ads vs. Organic, How to get local links, Reviews on secondary sites

Last week, the Veterinary Marketing Podcast invited me to talk about local SEO, and I have to say he asked me some of the most interesting questions I’ve ever been asked. Check it out 👇️

5. 5 ways to ask for reviews

Reviews are absolute magic for your local SEO - they can improve your rankings, improve your online visibility, and increase conversions for your business.

We shared our 5 most effective strategies for requesting reviews on Instagram:

If you want to catch all of the helpful information I post, make sure to follow me on Twitter, LinkedIn and Instagram!

PS: Whitespark can help you ⬇️

🚨 Get notified when Google updates your GBP and reject unwanted changes

🚀 Increase your local rankings and conversions

📈 Track rankings across different zip/post-codes

⭐️ Get more reviews

🧹 Clean up and build citations

🔍 Find citation opportunities

Did you know we have a referral program?

🤑 Refer to Whitespark and earn big! 🤑