“My business” hack and monthly GBP optimization

the best local SEO content from last week

September 16, 2024

Welcome to this week’s local SEO recap. Here’s the cool stuff 👇️

1. Monthly GBP optimization task you’re probably not doing

Check for new GBP categories. Scroll through to learn why this is an underrated rank-boosting tactic 👇️

Or click here to see the Instagram carousel.

2. Did you know this “my business” hack?

The typical way to get to the NMX (the GBP editing dashboard) is to google the business name, but sometimes you also have to add the city for it to come up, and sometimes it just doesn’t come up at all.

But did you know that if you’re logged into an account that manages the Google Business Profile, you can just type in “my business” to get straight to the NMX 🪄

See this post on LinkedIn.

3. Why uploading videos to your GBP is a game-changer

Click on the Threads post below to find out why 👇️

Or go to my Threads account :)

4. Did you catch the big news?

I’ve been waiting 15 years for this to happen… Miriam Ellis is now writing local SEO content for Whitespark!

And her first piece is about a controversial topic: how to pick the right business name.

Keywords in the GBP business name is the #2 most impactful local ranking factor according to the 2023 Local Search Ranking Factors survey, so it’s no surprise that many businesses are trying to game the system by adding a ton of keywords to their business name.

But rankings should NOT be the only thing you consider when picking your name.

Miriam’s article is the comprehensive guide every new or rebranding business needs to maximize the benefits of their business name.

Read it on the Whitespark content hub 👇️

5. Breaking down SEO

We talk about SEO every day, but do we actually know what it is?

@darrenshawseo

I hope this clears things up. #seo #localseo #google #digitalmarketing #meme

This is not all! I have some interesting research coming out this week, too, so keep your eyes peeled for a new video on Whitespark’s YouTube channel 😉

And follow me on LinkedIn, Threads, Instagram, Facebook, and TikTok so you don’t miss any of my posts!

Darren

Did you know we have a referral program?

🤑 Refer to Whitespark and earn big!