ChatGPT Prompt For Title Tag Optimization

plus more local SEO tips

June 09, 2025

Howdy 🤠

Let’s get right to it 👇️

1. AI reduces website traffic, except for homepages

While AI is generally reducing traffic to websites, traffic to homepages is UP ⬆️

Recent research from Ross Hudgens shows that AI Overviews and LLMs have reduced overall site-wide traffic, but homepage traffic has increased, both in impressions and clicks.

We’re actually seeing this in Whitespark’s Analytics. I checked out Steve Toth’s excellent Looker Studio dashboard that tracks LLM traffic, and was surprised to see that we’ve received 1.5K visits from LLMs over the past 30 days — the majority of it to our homepage.

It’s also fascinating to see that ChatGPT is driving 99% of our LLM traffic.

The way people discover content is changing, and your homepage is more important than ever for both telling the LLMs about your business and for funnelling conversions, since so many more people are landing on it.

Get Steve’s dashboard here.

2. You need to link your socials to your GBP

Connecting your social profiles gives Google a ton of additional information about your business.

Imagine this: You own a restaurant with a dance floor, but you never mentioned the dance floor on your Google Business Profile or website. However, you post fun dance floor videos on your social media accounts.

  • Before linking your social profiles, Google wasn’t aware you had a dance floor.

  • After linking, Google connects your social content to your Business Profile. Now it knows you have a dance floor, so you can show up and rank for searches like "restaurants with a dance floor”.

By adding your social links, Google gains additional relevancy about your business, and that means ranking for more queries, so just do it, ok?

Kaci McBride actually shared a study supporting this thesis in the LinkedIn comments — go check it out!

3. If you run a local SEO agency, this is really helpful

If you run an agency, you know how chaotic managing multiple Google Business Profiles can be. Clients make mistakes, competitors play dirty, and even Google itself makes random changes to your Profiles all the time.

We built Local Platform to solve these problems, protect your clients’ Profiles, and spare you the headaches. And we priced it at $1/mo per location so that everyone can use it.

Here are my personal favorite features of Local Platform 👇️

4. A great ChatGPT prompt for optimizing title tags

After much tweaking, I finally made a ChatGPT prompt for writing optimized title tags for small business websites, and it works surprisingly well! Here’s how to use it:

  1. Enable “Deep research” mode on ChatGPT (you’ll need a paid plan).

  2. Paste the prompt.

  3. Answer any additional questions ChatGPT might have and go enjoy a snack while it works.

You can copy the prompt from this Reddit post.

Follow me on LinkedIn, Bluesky, Instagram, Facebook, Reddit, and TikTok so you don’t miss any of these local SEO posts!

Darren