Fanbooster - WLSS 2020 Sponsorship Email

How Fanbooster helped Whitespark streamline our social media management

February 16, 2021

Social media management tool review

How Fanbooster helped us streamline our social media managementOur team required a tool that could streamline our social media management, allow us to engage directly with our audience, and provide robust analytics. Enter Fanbooster, our social media management soulmate. After completing a trial, we made the switch and levelled up our social media strategy. Streamline the processOne of our biggest challenges was having to navigate multiple social sites a day. Not only did this take up too much of our time, it also delayed our responsiveness and resulted in a sporadic posting schedule. With Fanbooster, we have our own Social Inbox for multiple profiles. Now, we can like comments on Facebook, reply to threads on Twitter, and respond to direct messages. Social Inbox increased our efficiency and freed up time to focus on high-level content creation. 

Google My Business as a social channelFanbooster is one of the few social media tools that integrates with Google My Business. GMB as a social media channel is still a new concept to many businesses, but this is one channel where scheduling regular content with the Posts feature can help highlight a business in the Google Local Pack and increase conversions.Need more convincing? Check out this recent webinar that discusses how to leverage Google Posts and use GMB as a social channel.

Twitter character limits? No big dealWe love having the ability to post to all platforms at once. Not only can we push a single post to Facebook, Twitter, and LinkedIn, we can customize the copy for each platform! It’s a pain to find out you’re over the character limit but in Fanbooster, you can select each site to view the copy and adjust as needed.

Communication is keyFanbooster’s in-app communication feature is a dream. Our marketing team can communicate within the tool so now nothing gets lost in our Slack or email inboxes. Turn on the Approve Post option and your team members will be notified to review and approve your post, cutting down on unnecessary communication. If a user has suggestions or edits, they can add those comments directly into the approval workflow as well.

Quickly create beautiful designsWe love Fanbooster. We love Canva. So what could be better than an in-app integration? This saves us some serious time!All your social data in one placeFanbooster reports on all channels in one place. These easy-to-read reports can be set to any date range and can be automated to arrive in your inbox at the cadence you select. You can drill down on key metrics like audience, engagement, or geography and even set goals for followers, engagement, or publication performance across your channels.Fanbooster also collects your engagement, reach, and other behavioral data to find the optimal time to schedule a post for your audience.

Fanbooster helped us streamline our social media management process, create quality content faster, and engage with our audiences. If you’re looking for an all-in-one platform for your business or a better social media tool for your agency, give Fanbooster a try!