GMaps Abbreviations Mailout

We've created a list of acceptable NAP abbreviations and variations for Google Maps & Bing.  

Whitespark's List of A-OK NAP Variations for Google Maps & Bing

What are acceptable address formatting variations that won't impact my citation consistency? 

This is a question that our clients often ask us. While NAP (Name, Address, Phone Number) consistency is critical to a citation profile, there is a long list of abbreviations that will not harm your profile.

For Example:

• "8902 99 Street" or "8209 99 St" 

• "James and Sons" or "James & Sons"

• "Super Awesome Tire Inc." or "Super Awesome Tire Incorporated" 

Google and Bing algorithms are capable of normalizing data, which means that certain address variations are okay. We have compiled a list of these variations for anyone who has ever questioned their address formatting or would like a go to resource if questions come up in the future. To learn more about the list check out our, 

Acceptable Google Maps NAP Abbreviations and Variations

page. 

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