I’m in the mood for sharing local SEO secrets and busting myths today

Let’s go 👇️

1. How 3rd party reviews can increase your leads

There are huge benefits to getting reviews on Yellowpages, Tripadvisor, BBB, etc, but most people are ignoring these sites. Swipe through this carousel to learn why 👇️

Alfredo Torres noted that this strategy is particularly powerful in Europe. See what he has to say on LinkedIn.

2. New name + new address = new rankings?

This is probably the most exciting episode of the Get Ranked on Google Maps series so far.

I try to convince Anne to change her business name. I don't want to spoil anything, so head over to YouTube to watch the video 🏃

3. Should realtors register their GBP at the brokerage or at their home address?

Google has a filter on local results where multiple businesses at the same address with the same primary category will get filtered out. Only 1 is likely to rank well.

It's always better if realtors can break out of the filter by using their home address and not showing the address on Google. This is especially valuable if they live in the same area that they tend to work in.

🔥 Bonus tip: If you already have your GBP verified at the brokerage office and are not ranking, try dragging your map pin 200 feet away from the brokerage office. This can help you break out of the filter.

Join the discussion on Twitter and LinkedIn.

4. What happens when you fully optimize your GBP?

How about a 48% increase in keyword progress and a 17% increase in your visibility score?

Those are the numbers we got for our client since they signed up with us in May 2023.

We achieved this by:

1. Completely transforming and fully optimizing their Google Business Profile (adding the correct categories, filling out their Q&A section, Products, Services, etc);

2. Posting consistent and frequent content updates to their Profile (Google Posts, Photos, Videos, etc).

This perfectly demonstrates the power of a well-optimized Google Business Profile!

Don’t miss the next local SEO strategy we use for our clients. I share a little something every week on Twitter and LinkedIn.

5. Stop geotagging. Stop it.

Let’s end with my favorite local SEO myth to bust ⬇️

If you’re confused, see the explanation on the second slide of this Instagram carousel.

I post local SEO tips, tricks (and jokes) every day. Be the first to see them by following me on Twitter, LinkedIn and Instagram!

PS: Whitespark can help you ⬇️

🚨 Get notified when Google updates your GBP and reject unwanted changes

🚀 Increase your local rankings and conversions

📈 Track rankings across different zip/post-codes

⭐️ Get more reviews

🧹 Clean up and build citations

🔍 Find citation opportunities

Did you know we have a referral program?

🤑 Refer to Whitespark and earn big!