How to protect your Google Business Profile from scammers

Here’s how 4 different groups of people see your Google Business Profile in 4 different ways (heavily paraphrased from Miriam Ellis’s brilliant new article for Whitespark) 👇

1. You — “Wow my Profile is beautiful and represents my business accurately” 🥰

2. Google — “This Profile helps populate our SERPs and Maps with great content and keeps users on our platform for longer. But if we don’t like it for whatever reason, we can suspend it.” 🤓

3. The Public — “This Profile helps me understand the business better, and if I think something is inaccurate, I can change it myself” 😇

4. Scammers — “I will ruin this man’s whole career by moving this business’s map pin, changing their name, phone number, website and categories, and spamming the heck out of their reviews and Q&A” 👹

Yes, while your Profile is meant to represent you and your business, it actually belongs to Google, and Google lets anyone make changes to your information. And while this can be useful in some cases, it often gets into the hands of scammers who are set on ruining your business’s rankings and conversions.

This week’s article from Miriam explains some of the ways scammers can mess with your GBP and shares useful tactics & tools for keeping your Profile safe.

You can read it on Whitespark’s Content Hub 👇️