Increase rankings just by driving to your business

here's how, plus more local SEO tips

September 03, 2024

Hello hello!

Local SEO content highlights incoming 👇️

1. Grey Hat Local SEO hack 🎩

This “hack" is for any businesses that have staff that drive to the office daily...

Ask everyone to get driving directions on Google Maps on their daily commute.

There is some wonderful black hat research from Holly Stark where she would drive around with 100 cell phones in her car to simulate driving directions for ranking gains. AND IT WORKED. Rankings increased significantly.

This tells us that Google uses driving directions as a local ranking factor, so you might as well get your employees to fire up Google Maps on their way to work — even if they already know the route.

People had some good questions about this — check them out on LinkedIn!

2. Why you should diversify your reviews

Many people make the mistake of only asking for reviews on Google, but reviews on other sites have sooo many benefits.

Scroll through this Threads carousel to find out what they are 👇️

See the carousel here.

3. New GBP Management software feature

Our dev team just added yet another useful feature to our GBP management software: ✨ Editing social profiles ✨

Yes, I know you can edit these in Google’s NMX now, but that thing is gross. Our system is beautiful and intuitive. And who the hell came up with the name “NMX” anyway?

If you haven’t heard, our Local Platform software allows you to:

  • manage all your Google Business Profiles in one place

  • get alerts any time Google or scammy competitors mess up your profiles (and reject those changes)

  • push updates to profiles and profile groups in bulk

  • create a simple one-page website from your GBP data, just like the one Google used to provide.

  • and now, edit social profile links!

And it only costs $1/month!

P.S.: We’re launching a beautiful attributes management feature next (very soon).

4. China is so far ahead when it comes to SEO

Here are the top 3 hacks I recently learned from my Chinese colleagues 👇️

@darrenshawseo

I bet you didn't know these hacks! #seo #localseo #googlebusinessprofile #googlemybusiness #smallbusinessseo #marketing google business pr... See more

That’s it for this week, folks. As always, follow me on LinkedIn, Threads, Instagram, and TikTok so you don’t miss any of the posts that don’t make it into this weekly email 🫶

Darren

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