Local SEO Developments You Need to Know From Q4 2024

Google’s constantly changing things, and it’s hard to keep up. It feels like I find out about 5 new local search developments every time I open LinkedIn (and I open LinkedIn A LOT).

This is why I always look forward to Miriam Ellis’s Quarterly Roundup articles.

Once every three months, she sifts through the hundreds of local SEO developments, finds the ones that actually make a difference for business owners and local SEOs, and summarizes them in a neat, concise, and expertly-written article.

I’m thrilled to announce that Miriam’s Q4 2024 Roundup is now live on Whitespark’s Content Hub. It contains 19 new local search developments you absolutely need to know, including:

• A hack for claiming a GBP when the "own this place" link is missing

• 11 essential GBP ranking factors

• The increasing value of review responses

• Surprising findings on stock photos

• Local Service Ads’ growing visibility

• And much, much more

If you only read one article from Whitespark, it should be this one 👇️