Most people don’t know about this GBP trick

my best from last week

November 18, 2024

Hello local SEOs!

Here’s last week’s raddest local SEO content 👇️

1. What spammers don’t want you to know

If you have a Google Business Profile, you need to know what negative local SEO is and how it can affect your business, so you can be better equipped to deal with it.

Negative local SEO is when someone deliberately tries to sabotage your business’ Google rankings.

This carousel breaks down the 4 most common negative local SEO tactics and how to deal with them 👇️

See the carousel on LinkedIn.

2. Most people don’t know about this Google Business Profile trick

The Q&A that has the most upvotes will be featured on your Profile (as long as it has at least 3 upvotes).

This highlighted question is highly visible on both desktop and mobile, so it’s a valuable place to get extra messaging out to your potential customers.

You can use this space to:

  • Answer a super common question your customers have.

  • Highlight a special promotion you’re running.

  • Explain why you’re the best business in your category (this one is my fave).

Follow the instructions in this graphic to make the most of your Q&A section 👇️

Save this graphic on Instagram so you can access it at any point!

3. Outrank a big chunk of your competition by asking your customers for just one thing

You’ll get more reviews if you ask for them. Sounds like common sense, right?

However, a survey by Moz found that it had been years since some respondents had received a single review request from a local business.

This is horrible news for the business owners who are not requesting reviews, but it’s great news for you:

✨ You have the opportunity to outrank a big chunk of your competition just by asking your customers for reviews ✨

But to get the most out of your reviews, you need to know how to ask for them, respond to them, and manage them correctly — which is why, in her new article, Miriam Ellis shares the 18 best ways to get more and better reviews.

Learn how to earn a competitive number of reviews, a steady influx of reviews over time, and rank-boosting keywords in your reviews on our Content Hub 👇️

4. Revisiting an oldie but a goldie

Are you spending hours and hours updating your Google Business Profiles one by one? 😩

Do you have to work late into the evening just to get all your updates done? 😴

And as soon as you finish your last round of updates, your boss says that 50 locations just changed their hours! 🤬

There’s a better way to do this! Just watch this reel 👇️

If you don’t want to miss any of my local SEO content, follow me on LinkedIn, Threads, Instagram, Facebook, and TikTok — I post more tips there!

Love Local SEO?
Then you’ll love the Sterling Sky newsletter — one of the few newsletters I read religiously every week! Sign up here

Darren

Did you know we have a referral program?

🤑 Refer to Whitespark and earn big!