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- Newsletter #11
Newsletter #11
Learn The Link Building Techniques The Pros Use To Rank - Whitespark Local Insider
Whitespark's Monthly Local Search Newsletter
Local Insider November, 2015 Finding inspiration for getting links is often a challenge that many businesses face. Whether you're lacking in ideas or the know-how of executing a specific strategy, link building can feel like a painful process for some. With the added competition and smaller local pack results, organic rankings are imperative and open up more opportunities for visibility in your local market.Need a little motivation? We highly recommend that you sign up for Benjamin Beck's Link Building Class. He's teamed up with 15 experts (Whitespark was very excited to be included amongst these superior digital marketers) to provide you with 15 lessons on successful link building processes. Woot woot! And the best part is it's FREE. All you have to do is sign up. Cheers,Team Whitespark
Recent Blog Posts
Call tracking makes search marketing simpler, more cost-effective, and more efficient for large firms, new businesses, and marketing veterans alike. With call tracking, you don't have to wonder which of your marketing efforts are working. You can delve into the conversion funnel to see hard data that demonstrates where your efforts are paying off (and where they aren't).While the call tracking industry has a lot to offer, some local marketers are still reluctant to jump on board with call tracking due to concerns over changing their local phone number. Have no fear, Mark Sullivan provides your business with a solution that allows you to enjoy all the benefits of call tracking without the negative NAP consistency consequences.
Reviews and Your Online ReputationFollow along with Whitespark founder, Darren Shaw, and his presentation on reviews and why they matter for your online reputation. In this talk he covers: Why do reviews matter? How-to get more reviews? Direct customers to your review sites Get 5 reviews on Google to get the stars! Diversify your reviews Share good reviews as posts Embed reviews as testimonials Advertise on Yelp for cheap Avoid the review filters on Yelp and Google How-to respond to negative reviews? How-to avoid negative reviews?Click here to check out this talk.
Around The Web
Moz strikes again and has put together this fantastic guide to content marketing. Whether you are just starting out or you are part of a professional team that wants a simple refresher on content marketing fundamentals, this guide is easy-to-digest and a trustworthy resource in a sea of "cruddy clickbait that isn't worth your time."
Service-area businesses (SABs) go out to meet with their customers, as opposed to having customers come to them. Unlike a brick-and-mortar storefront, many SABs don't have a physical business address and many use their home address; which limits the available features to these businesses on their GMB listing. This guide by Joy Hawkins, will show you how you can maximize your presence on Google and reach more customers in your local market.
"In late October, Google announced that they are actively using an artificial intelligence algorithm called RankBrain as part of the search results engine. This has rolled out slowly since early 2015 and has become a factor for website owners and search marketers to pay attention to, according to Bloomberg."
"Between its massive app user base, website traffic, and integration with Apple Maps, Yelp is a compelling advertising platform. Casey Meraz explores the question, should law firms expect a positive return on Yelp advertising investment?"
"It's almost Halloween, and you know what that means -- it's time to prepare for the holidays! Columnist Marcus Miller provides tips for local businesses to make the most out of this holiday season."
"Just when you think Google can’t become more powerful, along comes its recently announced relationship with Yahoo to remind us of Google’s influence. As you have probably heard by now, Google and Yahoo struck a nonexclusive deal in which Google will provide search ads for Yahoo’s search results, and Yahoo can run organic search results through Google, not just through Bing. The relationship between Google and Yahoo underscores why enterprises should view a handful of influential publishers such as Google as the foundation to amplify their own local reach."
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