- Whitespark Local Insider
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- Newsletter #14
Newsletter #14
Whitespark Local Insider
Whitespark's Monthly Local Search Newsletter
Local Insider February 2016 Hey Small Business Owners:WE WANT YOUDo you want to know the most important issues impacting your website when it comes to local SEO? Get help from one of our LocalSpark Project Managers for free! Send us an email with your company's URL and you may be selected to have a quick website audit completed by one of our local experts. Please note that our observations and your website will be mentioned publicly, so if you are feeling shy or don't want your competitors to know your next move, please don't reply. If selected, we will communicate our findings back to you in about 6-8 weeks from now. If interested please send us an email with the subject line - Local SEO Site Audit. We look forward to hearing from you.Cheers,Team Whitespark
Recent Blog Posts
Prospecting is critical to the success of any link building campaign because it lays the groundwork for everything else that follows; outreach, relationship building, mentions, and ultimately that link. As an SEO or a DIY business owner you absolutely need to have a solid process for uncovering and vetting potential opportunities when working on a local link building campaign. Here are some of the strategies we use to find link opportunities for our LocalSpark clients.
Around The Web
"To succeed in the age of the mobile consumer, brands need to harness the power of their location data to create a competitive advantage." SIM Partners "asked ten industry experts how location data is changing the way marketers reach consumers — find out what they said (and what to do next)."
"Performing local search engine optimization for franchise locations can be a real pain. Columnist Andrew Shotland explores some common issues for local search marketers, as well as solutions."
Does your Google Plus profile include a company tagline? If no, check out these 5 easy steps on how to add one and give your profile a little extra oomph.
Phil Rozek has some wise practices to share with SEOs to help get better results when it comes to their clients. Check out his recommendations for procedures SEOs should implement before undertaking a client, early on in the project, and once in the thick of things.
In March of 2015 Google revised their Structured Data Policies. Most changes were straightforward, however a few required further clarification. David Deering sheds light on the Use of Meta Tags and Marking Up Third-Party Reviews and Ratings post policy update.
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