Newsletter #2

Whitespark's Local Insider

February 20, 2015

Whitespark's Monthly Local SEO Newsletter

Local Insider

February 2015

As a Citation Specialist here at Whitespark, I had the opportunity to attend Moz and Local U's first annual LocalUp Advanced in Seattle on February 7. It was highlighted by great presentations that were all jam packed with nuggets of Local SEO gold. Mike Ramsey's presentation, Local Content + Scale + Creativity = Awesome Strategy, resonated the most with me; two tips in particular:1. Get a testimonial from someone famous in your local market.If you think about it, you would probably agree that one testimonial from someone famous in your local market would outperform 100's of testimonials from other clients.2. Invest in professional pictures. What's the saying? A picture is worth a thousand words. Mike cited Marriott and how they have unique non-stock images of each individual location which make you really want to stay at a Marriott.I highly recommend that you attend next year's LocalUp Advanced and that you make some time to visit the Space Needle. It's a once in a lifetime view filled with the ocean, mountains and the stunning city of Seattle! Cheers,James Dreesen

The Whitespark Team

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Taylor Swift ‘Blank Space’ Cover – SEO Version

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