Newsletter #31

Building Citations Worldwide, Dive Deep Into the Local Search Ecosystem, and More!

October 25, 2017

Whitespark's Monthly Local Search Newsletter

Local InsiderOctober 2017

  Big News! Whitespark Now Offers Our Citation Building Services Worldwide 

We have removed all borders and expanded our Citation Building Services to over 80 countries.

From the Blog

In case you missed it, Whitespark and Tidings just launched the 2017 Local Search Ecosystem. 

This dynamic resource was designed to help provide clarity into the flow of business data online between data providers, search engines, and directories. This graphic helps illuminate how business information moves and which sources are the most important for correct and accurate data online. Dive deeper into the results and methodologies used to determine the key players in this in-depth article by Nyagoslav Zhekov - Understanding the 2017 U.S. Local Search Ecosystem.

We’ve revamped our Citation Audit & Cleanup Service packages to be hyper-focused on the most important and influential sites in the Local Search Ecosystem (LSE).

Learn more about why we've made these recent changes to our service and why we believe this is the best way to cleanup your citations.

Around The Web

 

Sometimes referred to as the “spaghetti chart” because of the bewildering number of interrelationships between data providers, publishers, and receivers; the Local Search Ecosystem is one of the go-to marketing tools for explaining the flow of data online. Learn more about the new visual design and the latest edition of this resources for 2017 in this interview Darren did for Street Fight Mag. 

One year after cancelling MozLocal for a client, Phil Rozek checks in to see how the company's listings are faring out in the wild without the "trusted" status. 

Some business owners may be shocked to know that competitors and Maps spammers can mess with your GMB listing. Sadly, this is old news. Don't panic just yet, Joy Hawkins fills you in on what you need to know, how to stay proactive, and what you should do to ensure the correct information is published. 

If you have yet to harness the power of Facebook advertising, then check out this article from Beth Griffiths of Bowler Hat. She explores the different ad formats that are available to help get you started and meet your business objectives.

Have you noticed Groupon bidding on your brand name in SERP's? Well, if you aren't already on top of your brand searches and optimizing for Google's homepage, you may want to step up your game. 

Google has recently launched go-to guides in their community section. These guides are ideal for people who are just getting started with GMB. It's also interesting to see insider recommendations for users as these guides were designed to help businesses "build a successful and high quality online presence." 

Facebook is taking on commerce, they have been building an assortment of tools and functions that are directed at local and offline transactions. Greg Sterling, for Search Engine Land, has more on this latest launch. 

Google is now offering businesses the ability to add a "book now" button to their GMB listing. It's as easy as signing up or having an account with one of the available scheduling partners, and connecting it to the GMB account.

Upcoming Conferences

ASSEMBLEDNovember 1, 2017Portland, OR

PUBCONNovember 6-9, 2017Las Vegas, NVLOCALU ADVANCEDNovember 16, 2017Santa Monica, CADIGITAL SUMMIT December 5-6, 2017Dallas, TX

GROWTH MARKETING CONFERENCEDecember 6-7, 2017San Francisco, CA