Newsletter #39

How To Convert Local Searchers Into Customers With Reviews

July 26, 2018

Whitespark's Monthly Local Search Newsletter

Local InsiderJuly 2018

 How To Convert Local Searchers Into Customers With ReviewsClicks from local search results to business websites are on the decline. Google has been adding new features to Google My Business and is now providing much of the information right in the search results that consumers need to choose a business.So how do you set your business apart from the competition? Reviews! More reviews will help your rankings, but more importantly, positive reviews will directly drive more leads and conversions.

From the MozCon stage to the Whitespark blog, get Darren's tips and tactics on how to level-up your review game on Google and other important review sites, so that consumers choose your business over the competition.Cheers,Team Whitespark

Around The Web

Steve Morgan shares his notes from two Birds of a Feather tables he attended at this year's MozCon. Content-Drive Link Building with Paddy Moogan and Local Search with Darren Shaw.

If you missed out on MozCon this year, check out this recap from Sloan Roseberry. She covers her favourite talks, shares the slide decks, and takeaways. 

Want to enhance your metrics toolbox to get a more accurate picture of how visitors are reading content on your site? Well you're in luck, Kick Point has created the Content Consumption metric that can aid in your quest to find out how engaging your content really is. 

The team at Nifty Marketing has updated their local landing page study for 2018! It's full of all sorts of interesting takeaways on what top rankings businesses are doing to get into the local pack. If this study doesn't keep you busy, you should also check out the the newly updated list of local link building ideas.

If you have a duplicate GMB listing, but are not sure how to tackle it, Joy Hawkins is here to help. In this post she covers the many scenarios different business types may encounter, and how to manage the rogue listing properly. 

Have you explored the Buy Local movement with your local clients? Miriam Ellis deep dives into the buy local opportunity and gives some practical advice on what we can do to help clients succeed with this type of campaign. 

When it comes to Google My Business listings in the hospitality industry the tools provided greatly differ in comparison to all other market sector businesses. In this article, Tim Capper discusses why Google denies the hospitality industry all of the additional features. 

If you're struggling with getting content in front of your Facebook audience, check out these suggestions from Joe Youngblood to help boost your efforts and engagement. 

Upcoming Conferences 

CALL TO ACTION CONFERENCEAugust 27 - 29, 2018Vancouver, BC

CONTENT MARKETING WORLDSeptember 4 - 7, 2018Cleveland, OH

LOCAL BUSINESS MARKETING SUMMITSeptember 19 - 20, 2018Free Online Event