Newsletter #49

Everything you need to know about Google Posts

Whitespark's Monthly Local Search Newsletter

Local InsiderMay 2019

Everything You Need to Know About Google PostsGoogle Posts provide you with an opportunity to share updates, offers, events, or products directly with searchers in your Business Profile (Knowledge Panel). Adoption of this feature has been slow, and many businesses are missing out on the many advantages this feature extends.Learn all about the benefits Posts can provide your business, what types are available, and why you should be incorporating Posts into your Google My Business strategy.

Cheers,Team Whitespark

Around The Web

Google Local Services Ads Nationwide Expansion

Google Local Service Ads (LSA) are now available across all of the US in 14 verticals. This expansion is a strong indicator that we can expect more updates and likely further expansions of verticals in other geographic locations(ie. in Canada we only currently have 3 verticals available). Check out what LSA expert Tom Waddington has to say on this update.

Building Trust for Your Service Area Business

Brandon Schmidt shares four strategies to implement on your website to help you build trust and ultimately convert more searchers into customers.

Big Changes in Local Search #SEOisAEO with Greg Gifford (Podacast)

Listen to Jason Barnard and Greg Gifford discuss all the local search hot topics at Australia's Search Marketing Summit Conference. "As local search becomes more and more no-click, GMB has become your digital showroom - replacing your website."

The Increasingly Confused World of SMB-Customer Communications

When it comes to communicating with customers, small business owners need to respond quickly and provide multiple ways to connect, to help prevent frustrations, missed opportunities, and alienating their customers. Greg Sterling discusses how a disconnect in communication can impact a customer's experience, and their desire to be loyal.

How Google Treats ‘See Photos’ in the Local Knowledge Panel – A Story of 2 Parts

Have you ever tried to optimize your featured image in your branded Knowledge Panel to no avail? Join Claire Carlile on her journey to make sense of why GMB doesn't always utilize the carefully curated images of a business owner, but rather opts for a "dumpster fire of dated imagery from third-party sites."