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Newsletter #5
Whitespark Local Insider
Whitespark's Monthly Local SEO Newsletter
Local Insider
May 2015
May has been a busy month for the Whitespark Team. We've been enjoying the sunshine, iced coffee, Darren went on an '80s vacation, and we have been working on a new tool that we will be launching tomorrow!!! We are also excited about the upcoming Local University Edmonton workshop happening next week on Thursday May 28th.In local news, a month has almost passed since "mobilegeddon" and overall the hype was more dramatic than the results, however; that could change as the roll-out continues. Even Bing is on the mobile-bandwagon and announced their approach to mobile-friendly search. Google removed the local business search feature within Google+, So Long Google+ Local, and added the new Collections' Feature that allows users to group posts by topic.Cheers,The Whitespark Team
Recent Blog Posts
If you've ever needed to take control of a previously verified Google+ page (an orphaned page), you've probably visited the Google My Business help area. The article guides users on how to submit a request to release the listing, there's just one problem: it takes too long. Like 1-2 weeks; ain't nobody got time for that!Check out Gene's 10 minute step-by-step instructions on how to claim a Google+ page and remove duplicate pages (if any) at the same time.Read More.
Do you have your Facebook page set up as a “Company” or “Local” page? No doubt you said Local but it might not need to be that way! Read More.
Local SEO Around The Web
Expanding your business by acquiring a new location? Columnist Andrew Shotland discusses how to preserve its existing search equity while rebranding.
While there are some SMBs taking advantage of how-to content on YouTube it’s not common. This is an area that all those creating and selling video on behalf of SMBs should be actively considering or implementing.
Facebook has built a "call" button people can tap to call businesses directly from an ad. More than 40 million businesses have Facebook pages, and now they can add the instant call button in marketing campaigns.
Link building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. Why?
Yext has formed tight partnerships with some notable directories in recent years. Does the expanding Yext network mean trouble for business owners and local SEOs?
Featured Rad Deal
Host, manage, and track your videos with the best video marketing tools in the (known) universe. Customization & SEO tools help you get the most out of your videos.
Local Insider
The latest news, ideas, and happenings in local seo.
Upcoming Conferences
May 20-21, 2015
London, UK
LocalU EdmontonMay 28, 2015Edmonton, ABSMX Advanced - SeattleJune 2-3, 2015Seattle, WA
June 26, 2015
St. Paul, MN
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