Newsletter #56

Local Service Ads 101 with Expert Tom Waddington

December 19, 2019

Whitespark's Monthly Local Search Newsletter

Local InsiderDecember 2019

Google’s Local Services ads (aka LSA, Google Guaranteed ads, Local Services by Google, Google Local Services) is a pay per lead advertising platform that is available across the United States, and has recently expanded in Canada (excluding Quebec).

This platform was first introduced in 2015, and has slowly been expanding to include more categories and markets. As Local Services continues to broaden its offerings, it's important to start developing a better understanding of how you can incorporate this paid channel into your local marketing strategy to give your business more visibility.In this guest post, Tom Waddington answers common questions regarding Google's Local Services ads, and explains the importance they can have for your business.

Cheers,Team Whitespark 

From The Blog

  Where to Be in 2020: Conferences & Events to Improve Your Local Marketing 

There is no shortage of marketing conferences, webinars, and workshops to attend to help grow your skill set, stay current, and advance your knowledge to drive more sales. It can be hard to find conferences that address the ever changing local SEO landscape, and focus on the issues facing local business owners.This is why we’ve compiled a list of events and resources that either focus specifically on local search marketing, or that feature some local SEO expertise within a broader range of topics like SEO, content marketing, reputation management, and more.Check out our list of recommendations!

Happy Holidays!

We are shutting the office down from December 24, 2019 to January 1, 2020 to take our thinking caps off and enjoy the holiday season with family and friends. Our team will be back in the office on January 2 at 9:00 am GMT. 

Around The Web

  1. 🕷 Don't let your SEO phobias prevent you from succeeding in local search. 

  2. Wine and dine your Google listing with this GMB tasting menu. 🍷

  3. Not ranking for a specific keyword you're targeting? 🔑 Here are 8 things you can do to help uncover why you're not ranking.

  4. 🧰 Set your local marketing up for success with these 5 SEO tips for 2020.

  5. Will I show up in the local pack results? 🎱 = Outlook not so good. Relevance, prominence, and proximity are the three factors Google uses to determine local results.