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- Newsletter #61
Newsletter #61
Which elements of my website should I improve to increase local rankings? 🔨
May 2020, Whitespark Local Insider Newsletter
Which elements of my website should I improve to increase local rankings?
It’s surprising how many small business websites don’t have the basics in place for website optimization. How often have you seen the homepage title tag “Home”? Does that business want to rank for “Home”? Probably not.Performing a quick audit of the most critical elements of your website can uncover missed opportunities for optimization, so you can improve your site’s ability to rank in both the local pack and organic results.For our Google My Business Management Service clients, we focus our website audit on these core areas:
Title tags
Homepage content
Product and service landing page content
Site speed
Cheers,Team Whitespark
The New, Drastically Improved, Local Citation Finder
The new and improved Local Citation Finder is finally here! We've launched a full redesign of your favorite local search software, complete with a new user interface, faster processing, and all new features.New Features You'll Love
Campaign focused, rather than search focused
Campaigns are updated weekly to track your citation growth and send you new citation opportunities
Citation sources organized by “submitability”
Enhanced filtering capabilities
Improved comparison chart
AROUND THE WEB
Grab a beverage 🍺 and join Darren and Mark for SearchLab's latest episode of Suds & Search.
❤️ Get support from customers by adding a link to your GMB profile that allows customers to purchase gift cards or make a donation.
Physical address versus a mailing address, what does Google base ranking on? 📫
⭐ User reviews and photos on Google listings are being published again.
Don't miss tracking a click to your website or an appointment booked from your GMB profile by adding UTM tagging to all of your URL's. 🏷️
🏗️ Ideas for how you can build consumer confidence, and the elements that can help you adapt and give your business the best chance for success.
VIRTUAL CONFERENCES
June 3, 2020
*Save an additional 10% off with promo code -
WHITESPARK10
July 7- 8, 2020