Newsletter #62

Auto Dealer Google Listings Are a Wreck 💥🚗

June 2020, Whitespark Local Insider Newsletter

Auto Dealers Need to Stop Ignoring Google My Business

Many auto dealers aren't taking advantage of the benefits of Google My Business. The lack of adoption by dealerships has created an untapped goldmine for many auto dealers, and a chance to leave your competitors in the dust - if you're willing to invest time into optimizing your listing.

We analyzed 15,503 car dealer GMB Profiles in the top 100 cities in the US and Canada, and the results are shocking. 

Cheers,Team Whitespark 

Google Review Attributes Monitoring

In April, Google started to expand review attributes (what do you like/not like about this place?) in GMB to new categories (previously only seen in home services) including lawyers, accountants, financial planners, architects, salons, car repair, and dry cleaning.This is one of the biggest changes to Google reviews in the past few years, which is why we moved quickly to bring the ability to monitor this feature to Reputation Builder.  

AROUND THE WEB

  1. 🏠 Have you heard of the concept of "Google as your new homepage?"  

  2. Google appears to be pulling data from Facebook into GMB profiles. 

  3. 🔍 The focus in 2020 for local SEOs has been on link building, content development, and local ads on Google.

  4. Google has expanded their local ad features to include local store information, free Promoted Pins for Smart campaigns, in-ad bookings from Local Services ads, and more. 📍

  5. 🛒  A guide for businesses looking to implement local delivery. Learn how to make an informed choice when it comes to third-party versus in-house delivery.

  6. Creating multi-location pages? Here are some do's and don'ts to keep in mind. 🎯

  7. 🎠 It looks like Google may be rolling out a new 3-pack carousel.

CONFERENCES

July 14-15, 2020

August 28, 2020

Sandy, UT

Stand out in local search results and amplify your presence on Google with our expert help.