Newsletter #65

Insights From the Local Search Summit

September 21, 2020

Sept. 2020, Whitespark Local Insider Newsletter

Three Day Recap of Whitespark's Local Search Summit  

The Local Search Summit is complete and it was amazing! THANK YOU again to our speakers and sponsors. We couldn't have done it without all of you and we are full of gratitude. Now let's dive into all the amazing content.  DAY 1 Our first day of the summit included the unveiling of the 2020 Local Search Ranking Factors Results, tackling Google Maps Places bales, schema markup for local businesses, and so much more. 👉We covered three talks in our spotlight post including Google review attributes, local link building, and UTM tagging your GMB content. DAY 2From email marketing to technical audits, and increasing your service area in local search, day two was jam-packed with information covering a wide array of topics. In our spotlight post we covered how enterprise businesses can identify technical issues on location landing pages, what hotels can do to win in local, and how you can build relevance for your business. 👉 Learn all about these topics in this post.  DAY 3We wrapped up our final #WLSS day with amazing lessons in reputation management, Local Services Ads, building partnerships through LinkedIn, and then some. 👉To learn how you can create landing pages that convert and how to level up your analytics, check out the final spotlight post on our blog. 

If you missed the event, don't fret. You can still access all the conference videos, slides, and perks by signing up for a VIP pass. As a bonus for being a Local Insider subscriber, you can save 50% on the pass by clicking the link below or using the promo code spark50 at the checkout. 

Cheers,Team Whitespark 

2020 Local Ranking Factors Slide Deck

The 2020 Local Search Ranking Factor survey results are in! Here's Darren's slide deck with the top highlights and takeaways revealed at Whitespark’s Local Search Summit.

Free Tools, Made with ❤️ 

On top of hosting a free conference, our team was busy making two new super rad free tools!

  1. The Local Search Ranking Factors Check List Tool Use this tool to manage the 122 SEO to-do's from the results of the 2020 study.

  2. GMB Explorer Navigate data from over 800,000 Google My Business listings in 70+ categories across 200 cities in the U.S. and Canada. Use this tool for competitive analysis, prospecting for new clients, or spam fighting.

AROUND THE WEB - WLSS EDITION

  1. 🔑 How much do keywords in the business name impact rankings?

  2. See what Google My Business categories your top competitors are using with the GMB Spy Chrome plugin. 🕵️

  3. 🗺️ How Proximity Impacts Law Firm Rankings in Google’s Local Pack.

  4. 🖼️ Google Posts thumbnail safe zone template for images.

  5. Learn how to track featured snippet clicks via Chrome using Google Tag Manager. 🏷️

  6. 🖊️ FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich Results

  7. 📝Types of Content Hubs: 5 Approaches & 30+ Examples

CONFERENCES

October 1 - 2, 2020

Virtual Event

October 26 - 27, 2020

Virtual Event