Newsletter #66

GMB Edition: Google Guaranteed Listing Upgrade, Study of 800K Profiles & Call Tracking

October 21, 2020

October 2020, Whitespark Local Insider Newsletter

What is a Google Guaranteed GMB Listing and How Do I Upgrade My Profile?

Google recently started testing a new paid feature that allows eligible businesses to upgrade their GMB listing for $50 USD/month to include the Google Guaranteed badge.We teamed up with Local Services expert Tom Waddington to answer all your questions about the Google Guaranteed Upgrade for GMB profiles.

Cheers,Team Whitespark 

GMB Feature Adoption & Trends: What We Learned From Studying 800,000 Listings

We’ve been hearing for years that clicks from local search results to business websites are dropping off - Google is the new homepage. But are businesses listening? We studied the top Google My Business listings across 70 categories in 200 major cities in the United States and Canada to understand new feature adoption and identify key trends.

Watch the presentation to find out how to identify missed opportunities, how to distinguish your business from the competition, and use our findings to boost your business.

GMB Testing Call History: In-dashboard Call Tracking

Google My Business is testing call tracking directly in the dashboard with a new beta feature called Call history. Eligible businesses will see the "Preview call history" card in the GMB dashboard (United States only). 

AROUND THE WEB

  1. Take a look at the top-level findings from the 2020 Local Search Ranking Factors survey results. 

  2. 🎧 What should your business focus on for the rest of this year and into 2021 for your local marketing campaigns? 

  3. U.S. realters can now add a "place an order" link to their GMB profiles. 🛒

  4. 🎁 Get ready for 5 big shifts in shopping behavior for the upcoming holiday season.

  5. You've invested a bunch of time, research, and thought into your content, but are you using a content distribution plan to reach your target audience? 🗞️

  6. 🗺️ Grab more of your local service area with these 10 bootstrap ways.

CONFERENCES

November 10, 2020

Virtual Event

November 17 - 19, 2020

Virtual Event

Stand out in local search results and amplify your presence on Google with our expert help.