- Whitespark Local Insider
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- Newsletter #67
Newsletter #67
Get your GMB listing holiday ready & your contact page conversion-optimized
November 2020, Whitespark Local Insider Newsletter
2020 Holiday Guide to Google My Business
According to Google’s latest consumer trend report, half of U.S. shoppers say the pandemic will affect how they’ll shop for the holidays this year. Shopping locally is more important than ever – but everyone’s looking for a deal. What’s a small business to do? We’ve created a new GMB Holiday Guide with this in mind.
Cheers,Team Whitespark
What Are the Critical Elements of a High Converting Local Contact Page?
In this month's edition of the Local Mailbag we're tackling contact pages, and sharing our top 4 recommended elements to create a winning landing page that actually converts site visitors and brings in high quality leads on a regular basis.
AROUND THE WEB
💬 If you've turned on the Messaging feature in GMB and are using Posts, you may have noticed a new Message button has been added (mobile and desktop search - we haven't seen this in Maps yet). If you're not using Messages, maybe this could be the call to action you need!
Get found. Get chosen. Location data + reviews is the 1-2 punch in local SEO. 🥊
🍺 Should you email weekly? Should you change your business name? Do you need more reviews? Get the answers in this Suds & Search episode.
Connect with other SEO's, marketers, or small business owners, and get help by joining a local search community. 🤝
👁️ The Google Guaranteed badge has been spotted in the wild on Google Maps listings.
Is there value in maintaining a blog for your small business? ✍️
🤔 One of these things is not like the other: GMB Insights versus Search Console Data.
CONFERENCES
December 8 - 9, 2020
Virtual Event
December 8 - 9, 2020
Virtual Event