Newsletter #69

The Best Quick Site Audit + Where to Be (Virtually) in 2021

January 2021, Whitespark Local Insider Newsletter

Learn how to quickly assess the SEO viability of a website and find potential problem areas with this quick-but-thorough local SEO website audit, presented at our 2020 Local Search Summit by our Director of Custom Projects, Nick Pierno. 

Where to Be in 2021: Conferences & Events to Improve Your Local Marketing

Sharpen your local search skills this year by attending any of these marketing conferences, webinars, and workshops that focus on local SEO and a broader range of topics like content marketing, reputation management, website optimization and more. 

Around the Web

Unpacking the 2020 Local Search Ranking Factors. What you need to know to drive better local ranking results for your clients or business.Outranking Tough Competitors, Miriam Ellis conducted a one-year Google Local Finder study, learn the results and why "no one factor will 'do the trick'."It looks like Google is testing the Services feature as a "justification" for search results.Do Local Services Ads impact the performance of traditional Google Ads when available in specific markets or industries?In case you forgot about the value of guest posting, here's a reintroduction.Need motivation to start posting regularly on GMB? Older GMB Posts now appear in your Business Profile alongside active posts. Could Google really leave Australia? 

Quotable 

"Whitespark is extremely knowledgeable, and knows what to do and not do to get the best results on Google for our business. I am really glad we found Whitespark and use them to manage and optimize our Google account."

Vince Gilkey

GMB Management Client