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Newsletter #7
Whitespark Local Insider
Whitespark's Monthly Local Search Newsletter
Local Insider July, 2015 We had the opportunity to partner with Moz this year for MozCon. This was a first for Whitespark and we had an absolute blast. MozCon really isn't your "typical marketing conference." Not only do you get to hear some of the best in the industry speak and inspire your marketing strategies, you have an opportunity to connect with 1,500 other marketers. It is impossible to not meet someone new, have a beer and chat with a speaker, or take away actionable advice. Plus there ain't no party like a MozCon party! One of our favorite presentations this year was Astoundingly Useful Applications of Facebook Search for Marketers with David Mihm. Facebook has approximately 1.44B active monthly users and counting. In 2012 Mark Zuckerberg revealed that Facebook had a billion search queries happening daily, imagine how much this has grown over the past three years. According to Flurry Analytics, 17% of in-app time for iOS and Android users is being spent in the Facebook app. Facebook Search opens up new opportunities for businesses to build, engage and grow their audience. David provided use cases for how you can use Facebook Search to develop audience intelligence, business ideas, content marketing ideas, find influencers and more.Key Takeaways: Move beyond Likes and towards Shares. Shared posts get more exposure in newsfeeds and have longevity in Facebook results. Learn how to get social shares. Promote reviews & check-ins. Facebook is second to Google but has outpaced Yelp as a preferred review site. With the second highest in-app time for connected devices and the launch of Facebook Bluetooth® Beacons & Place Tips - Facebook is getting more local and creating further opportunities for local businesses to connect with their audience. Get the slide deck here. Want to learn more about Facebook Search? Check out this guide.This was just 1 of 27 talks! If you didn't have a chance to attend this year's conference you definitely should check out the notes that these awesome attendees put together: Michael Smith - MozCon 2015 Highlights & Takeaways Lauren Hall-Stigerts - MozCon 2015 Notes Unbounce Team - MozCon Notes Cheers,Team Whitespark
Rad News!
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After tons of work, the 2nd Edition of Paddy's Link Building Book is now available, and Darren has contributed a chapter on Local Link Building. If you're struggling to get links for your business or your clients, this will be a huge help to you.
Around The Web
Leaving a review for a business on Google via a mobile device has been nothing short of a nightmare; however, in early May of this year this changed for Android 5 users and now this update has worked its way across Google’s & Apple’s mobile browsers. Users rejoice, it is possible (once again) to leave a review for a business using almost any mobile browser!
A Yodle survey released in late June found that "most consumers would generally prefer to shop and buy from local/small businesses but they also want those businesses to be digitally savvy." On a whole those surveyed deemed local businesses more trustworthy and delivered better quality compared to big boxes.
Google is reopening Map Maker for edits, however; they are seeking out mappers in each region and offering them the opportunity to become a "Region Lead" which will allow them to moderate edits. This new moderation procedure relies more heavily on community moderation, something users have been demanding for years.
This checklist by Phil Rozek helps you gauge the usefulness of a "barnacle" site and breaks down the "Critical" and "Nice to Have" factors, so that you can determine where best to channel your efforts.
With the launch of the Hummingbird algorithm in 2013 Google moved toward semantic search, focusing on user intent, context and the meaning of words, rather than keywords. Bill Slawski, SEMrush, and Twitter Chat participants share their tips and ideas on how to dominate semantic search, how to adjust your strategy, and how to cope with common problems.
Featured Rad Deal
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