Newsletter #71 - Keywords in Business Name WSW

How Much Do Keywords In Your Business Name Impact Google's Local Rankings?

March 24, 2021

March 2021, Whitespark Local Insider Newsletter

How Much Do Keywords In Your Business Name Impact Google’s Local Rankings?

When it comes to the local pack and Google Maps rankings, the #1 position is highly coveted. So much so, that many businesses are willing to do whatever it takes to reach the top spot. This often takes the form of spam in the business name.How much do keywords in the business name impact rankings? Find out in today’s Whitespark Weekly episode! Darren is discussing the power of keywords in your business name and reviews three recent case studies to see how adding keywords affected each business's rankings.

Track Your Citation Building Efforts in Local Citation Finder with the To-Do List

Keep your campaigns organized in Local Citation Finder with the To-do list! This new feature allows you to mark your citation opportunities by importance and manage all your new listing submissions!  

Whitespark Weekly Recap

Have you watched all our recent Whitespark Weekly episodes? If not, here's what you've missed: 

Around the Web

Google Maps is offering three new updates that encourage community-led contributions.Why mobile-only indexing will cause the biggest SEO shake up of 2021.American Marketing Association thinks 2021 will be the year of business-building.Google First-Party Review Trust Down, Will Food Delivery Run Out of Gas?Lessons from a year of COVID.Does your local business optimize for "near me" queries? Does it work?Having trouble keeping track of all the reviews you've reported to Google for removal? Don't sweat it, Google launched a new tool to help you manage your reviews.

Quotable 

"Whitespark, to my knowledge, is one of the only rank trackers that separates Google Local Pack and Organic results, so you can see how your true organic rankings are improving or decreasing over time.”

Joy Hawkins

Local Rank Tracker Customer