April 2021, Whitespark Local Insider Newsletter

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Title Tags for Local SEO: Increase Your Local Traffic and Click-Through Rate

In local SEO, title tags are one of the most critical on-page rankings signals. But many local businesses are missing out when it comes to adding title tags, let alone optimizing them.In today’s Whitespark Weekly episode, Darren discusses how to craft the perfect title tag for your local business to help increase local traffic and click-through rate.

Listings Service & Major Accounts Update

We released major updates and changes to our Citation Building, Audit & Cleanup Services and accounts in April. These upgrades pave the way for more big improvements planned for 2021.  Here's what changed:

1. Our new Listings Service will replace the Citation Building and Citation Audit & Cleanup Services

2. The Local Citation Finder demo is now available to all Whitespark Accounts

3. Major updates and redesign of the Whitespark Accounts system  

Whitespark Weekly Recap

Have you watched all our recent Whitespark Weekly episodes? If not, here's what you've missed: 

▶️ Do Fiverr “Google My Maps Citations” Help with Local Rankings?

▶️ How to Get More Photos on Your Google Listing & Why It’s Important

▶️ How Much Do Keywords In Your Business Name Impact Google’s Local Rankings?

Around the Web

The relationships between local ranking factors and Google local search results can be odd and confusing. Use your reviews to create local business content. Don't make your GMB attributes an afterthought, they can affect your local rankings.Google recently updated their Posts content policy to include 'Phone stuffing' - stop adding your phone number to your Posts. That's what the "Call now" button is for. Also, don't bother with hashtags in your Posts either, #theydon'twork. What you need to know about the Google product reviews update.When choosing marketing channels, visualize the curve.The evolution of Google chat and why it matters.One-star wordless reviews on Google are problematic and can be impossible to remove.

Quotable 

"Thank you guys for the great tools and all the experience about Local SEO which you share with us. We, as a professional Local SEO Agency (Germany), are using the Local Rank Tracker daily for our company and our customers.”

Joel M. Dakhov

Local Rank Tracker Customer 

Arm your team with a local rank tracking dashboard that provides amazing visuals for local and organic results.