Newsletter #78

Are your Google Business Profile and website holiday ready?

November Local Insider Newsletter 

2021 Holiday Guide

The holiday season is fast approaching! Get your Google Business Profile and website ready with our simple and effective tips.

  1. Go above and beyond to keep your shoppers informed

  2. Have your sales even earlier than last year

  3. Engage with your customers online

  4. Refresh your photos

  5. Make your website discoverable

Leaky Lead Funnel? Patch it with Live Chat! (Webinar)

If you’re not converting as many leads as you KNOW you can, the solution is simple. Open up a new communication channel with Live Chat on your site.Friendly chat agents answer common questions, overcome buyer objections and upsell, delivering overall peace of mind to shoppers, whether they're discovering your brand for the first time or coming back time after time. Convert More Leads to Buyers with Live Chat  Identify quality leads  Engage visitors Capture key information before "the bounce" Share FAQs & offers Drive next-steps that move the needle Join Maddy Martin and Darren Shaw in this webinar on December 1 at 12 p.m. PT/1 p.m. MT to learn how Live Chat can help take your revenue to the next level.

Google My Business = Google Business Profile

Google stirred things up this month with their announcement that they have rebranded GMB to Google Business Profile (GBP). With this update comes the news that they will be retiring the GMB App in 2022. Business owners can make profile changes and engage with customers via Search and Maps. This update has fueled a lot of industry commentary! Here are some GBP related articles you may like: 📍 Same Product, New Name: A History of Google Local Profile Name Changes

Around the Web

Quotable 

"Whitespark's GMB Management Service has allowed us to cut some of the more expensive marketing like TV from our budget. Our ad spend has decreased which has made us a more profitable company. "

Vince Gilkey

GMB Management Customer