March Local Insider Newsletter 

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Creative Strategies for Local Businesses to Convey E-A-T

E-A-T (expertise, authoritativeness, and trustworthiness) is not only important for major brands, it is also crucial for local businesses. However, the tactics used to convey E-A-T throughout the local SEO landscape can be unique from those employed by bigger brands.Lily Ray shares creative tactics local businesses can use to improve their perceived E-A-T and help their SEO performance and improve conversions.

Need Local Links in 2022? Try These 10 HARO Outreach Tips

HARO (Help A Reporter Out) is an excellent way for local businesses to earn links. But most people send in pitches that reporters aren’t interested in, conclude HARO won’t work for them, and never bother with it again.Like good SEO, earned-media link building takes time and is not a sprint. If you want to get serious about securing valuable links in desirable publications then here are 10 HARO outreach tips to help get you started.

Local Rank Tracker Makes Differentiating Multi-location Rankings Easy

Multi-location rank tracking just got easier! We just implemented Google Customer ID (CID) tracking for all locations in a campaign.The Local Rank Tracker will find and record the name, phone number and address of the ranking location in your campaign for Google Local Finder and Local Pack rankings, and display the details in your campaign results.

💙​ SEO FOR UKRAINE 💛​​

The biggest brains in SEO share their 'Greatest Hits' - all in aid of the International Red Cross in Ukraine. All proceeds raised by this event go directly to the Red Cross. March 29, 2022 you'll learn from Dana Di Tomaso, Crystal Carter, Luke Carthy, Aleyda Solis, and Sheri Mandour.  The minimum ticket price is £10 (about USD$14) - but you can buy a ticket for £20, £30 or £50 - whatever price you're able to afford. Register Now

What Else We're Reading

 "On these lists" section showing on business profiles in Maps 

Twitter ThreadIf your business is listed on a Google Maps Places list or in an article as a list of places to visit, it could show up on your Google Business Profile.

  HomeAdvisor cheated SMBs for years – FTC 

Mike Blumenthal - Near Media

The FTC filed a complaint against HomeAdvisor, saying the company overcharged SMBs and misrepresented leads, and the "likelihood they would result in actual jobs," since 2014. Prepare for the future with Google Analytics 4Russell Ketchum - Google AnalyticsUniversal Analytics is sunsetting next year. Prepare now by moving over to the next generation Analytics solution, Google Analytics 4. If you need help with GA4 - you could take this LinkedIn course Migrating from Universal Analytics to GA4 from Dana DiTomaso.

The Perfect B2B Website Service Page: 13-Point ChecklistAndy Crestodina -  Orbit Media StudiosThe B2B marketing website is critical in driving demand through clarity, trust, content and design. Use this checklist to review your website service pages.Reddit "how do I" SEO tip Mark Williams-Cook - LinkedIn postYou can get great ideas for specific content ahead of features like People Also Ask being generated by using Google site operators with specific sites. Google ‘Confirmed by phone’ label in local panel may add trust to local listingsBarry Schwartz - Search Engine LandGoogle is testing displaying confirmed business details in some Google Business Profiles. A label is added to the local listing that says “confirmed by phone” followed by when it was last confirmed; such as 8 weeks ago. Image Rich Results have taken over local organic SERPThread - Local Search Forum This forum discussion shared how a lot of Google results are getting rich image features. 

That's a wrap for this month's newsletter.

Thanks for reading the Local Insider. If you're picking up what we're putting down, please share our content with others on Twitter, it really helps us grow our audience and means a lot. 😊Best,Darren