Google Business Profile optimization on steroids

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The Definitive Guide to Google Business Profile Optimization

Introducing our definitive guide to optimizing your Google Business Profiles. This is your new comprehensive resource to getting the most out of every feature of your Profile so you can increase your rankings, convert searchers into customers, and drive more business through local search.Use our new guide to learn all about:

• Optimizing your business information

• Review features and getting more reviews

• Getting results from Google Posts

• Standing out with photos & videos

• Utilizing products & services to the fullest

• Applying attributes

• Taking advantage of 'Know This Place' questions

• Building out your Questions & Answers section

• Driving leads through the Messaging feature

• Getting direct Bookings right from Google

• Taking out spammers so you move up in rankings

• How to get support from Google

• How to CONVERT searchers into leads

Read through it now, then bookmark it and return to it again and again, whenever you need to look up best practices for your Google Business Profile.

What Else We're Reading

Go beyond the search box: Introducing multisearch

Belinda Zeng - GoogleMultisearch is an entirely new way to search using images and text at the same time. The Visual Future of Local Search - Part 2Mike Blumenthal - Near MediaWith advanced image recognition provided by their Cloud Vision AI, Google has made images more relevant to search intent. 8 Q1 Local Search Developments You Need to Know About Miriam Ellis - MozA lot has happened in the past three months when it comes to local search opportunities (and problems) here's 8 developments you may have missed.  

  geoMidpoint and geoRadius Schema 

Jon Henshaw - Tweet"A few months ago I added geoMidpoint and geoRadius Schema structured data to my wife's website at perfectpalette.design. I did this mainly because she was getting inquiries from people too far away. Since then, her inquiries and new jobs have tripled, and have all been local." Google: Adding In-store Products Can Improve Local RankingsMike Blumenthal - Near Media Google now explicitly states that in-store product availability is a local ranking factor in its own Google Business Profile documentation.  Google may update business hours in local listings with AIBarry Schwartz - Search Engine LandIf Google thinks your Google Business Profile listed hours are wrong, they can use machine learning and AI to update the business hours. You should routinely review your business info for accuracy.  Provable Marketing Attribution is a Boondoggle; Trust Your Gut InsteadRand Fishkin -  SparktoroMarketing journeys are long, complicated, multi-channel paths. Tracking them is always imperfect. Don’t bother. Just trust your gut.

That's a wrap for this month's newsletter.

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