What do Offer Posts and NAP consistency have in common?

they don't matter anymore

September 09, 2024

Hi there,

Local SEO stuff 👇️

1. Can everyone please stop saying NAP consistency is important for Local rankings?

It isn't. Scroll through this carousel to learn why 👇️

I wish I had added one more slide to this that talked about one other consideration with NAP consistency:

  • If your data isn’t accurate on important sites, Google may update your Google Business Profile with that inaccurate data, or create duplicates. These important sites are the same ones I mention in the slide about ensuring accuracy on the sites with human traffic, so make sure you keep those ones accurate.

A number of people rightly called this out in the comments on LinkedIn.

2. RIP Offer Posts 🪦

Offer posts used to be awesome! They would show the little tag right at the top of the Profile on mobile. And you could add emojis too. This used to be a great way to stand out from your competition and drive more conversions.

Sadly, Google has axed this feature 🧍🪓😵

Now, Offer posts are almost completely useless because they don’t even show in your Posts carousel. You can only see them if you go on a 3-day exploration journey through a Profile, click through to view “Updates” and scroll until you find an Offer post and ain’t nobody got time for that.

So, there it is. Another awesome feature bites the dust. Shall we bet on what Google will get rid of next? I’m placing my bet on Q&A.

Michael Snow noted that this is not true for all business categories, though. Read his response in the LinkedIn comments.

3. Top 5 local SEO “hacks” you need to stop believing

Click on the Threads post below to find out what they are 👇️

Or go to my Threads account :)

4. Multi-lingual hack for your GBP (plus 🐹)

Changing your business name to match the user's language can help you show up higher in search results for that language. Here’s how to do it 👇️

@darrenshawseo

Changing your business name to match the user's language can help you show up higher in search results for that language. #seo #localseo #... See more

Thank you for opening and reading this newsletter every week, guys! It means a lot ☺️

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Darren

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