One Reason Your Organic Traffic Might Be Plummeting

based on a true story

Hello, local SEO friends!

It’s me again with 5 local search talking points you will likely find useful.

1. How we use AI to create content for our clients at Whitespark

Here's the step-by-step:

  1. Do a deep dive on the client's website: look through all available pages and identify a topic that is missing from the site.

  2. Research this specific topic: compile a list of things that Google likes to see on pages that rank for this term and research further questions about that topic (AlsoAsked is great for this).

  3. Get on a call with the client and interview them for their answers and unique takes on the questions we've compiled. This is key. We need to get the content in THEIR words.

  4. Transcribe the audio of the interview to text.

  5. Train ChatGPT on the tone that the client already writes in. Then ask ChatGPT to write a page on the topic based on the transcript and previous training.

  6. Use On-Page AI to ensure we cover all topically relevant entities. On-page AI will perform a SERP analysis, find the missing important terms, and suggest adding them to the content.

  7. Make one final review and edit of the text.

  8. Publish!

I added some important bonus tips to my Twitter and LinkedIn posts on this, so make sure you check them out!

2. Did you see my starring role in an infomercial?

Do you or a loved one suffer from chronic time-wasting due to endless clicking on your Google Business Profile?

Well, say goodbye to frustration and yell HELLO to efficiency with the Whitespark Local Platform Bulk Edit Feature!

Check out the infomercial 👇️ 

3. One reason your organic traffic might be plummeting (based on a true story)

Recently, a business owner came to us worried about their website's sudden drop in organic traffic, as shown on Ahrefs.

On the onboarding call, the client mentioned a crucial piece of information - their website had recently been redesigned.

While our team was doing their website audit, it was discovered that none of the client's canonical tags were formatted correctly.

The canonical tags were linked back to the web designer testing server and not to the client's website. Google wasn't actually indexing any URLs on the client's website 😟

Here's how we fixed it:

  1. Our team identified that the client used the Yoast SEO WordPress plugin.

  2. We recreated all canonical URLs from Yoast’s internal cache.

This reset all canonical URLs to refer to the main website (the client's website) instead of their website designer's testing server.

Yoast came in pretty handy here, saving the team from having to reset each canonical URL one by one. Since resolving this issue, their organic traffic has been recovering nicely.

Has this happened to you before? Tell me in the comments on Twitter and LinkedIn!

4. How to get more leads from your website

My good friend Aaron Weiche from Leadferno has all the answers when it comes to conversion rate optimization. This week's episode is jam-packed with so much helpful CRO advice 👇️

And make sure to check out Leadferno for all your conversion rate optimization needs!

5. Grid vs. Chart: Which one is better for tracking local rankings?

Here’s what I think 👇️


Grid rank trackers are pretty cool, but I actually think there's a better way. #seo #localseo #googlebusinessprofile #googlemybusiness #... See more

Remember to follow me on Twitter, LinkedIn, Instagram, and TikTok so you don’t miss any of my content ❤️ 

Did you know we have a referral program?

🤑 Refer to Whitespark and earn big!