RB Notice of Google TOS Update

Important Changes to Google's TOS and Reviews

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Dear ,

We are contacting you today because Google has announced some changes to their guidelines that are relevant to our Reputation Builder users.

On Thursday, April 12th, 2018 Google

updated their Terms of Service (TOS)

for online reviews.  The new addition to the TOS outlines that all requests for online reviews from customers must be unbiased.

The specific update is outlined above and states:  "Don't discourage or prohibit negative reviews or selectively solicit positive reviews from customers."Ultimate Mode & Review Mode AdjustmentsWe have updated our Ultimate Mode and Review Mode to comply. Direct Mode was already in compliance, prior to the change.  The update is provided for Legacy Mode as well, but we strongly recommend you switching to one of our new modes.As a result, you will notice a step after the Negative Landing Page that shows negative customers the same online review links as a positive customer.A customer that scores the Net Promoter Score question below your feedback threshold setting will still get the Negative Landing Page and apology content, and once they complete that form, they will be shown 3rd-party online review links.

The Review IndustryWe are pleased there is now a clearly stated guideline on the process of requesting reviews by Google. Our commitment is to provide our service in compliance with the major review sites, and never put your content or business at risk. We anticipate that the review industry will have more changes in the short and mid term based on its growth and importance to consumers and businesses.Regards,Darren Shaw,Whitespark Founder

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