Steal Whitespark's local SEO secrets 🤫

and learn more about local search

November 01, 2024

Hello hello,

Some interesting local SEO content below👇️

1. Moving business locations?

Don’t change your Google Business Profile address before you’ve checked off the steps in this checklist to avoid suspension/re-verification ⬇️

You can download a PDF version of this checklist from this LinkedIn post.

2. Save hours on your content research with this hack

Let your GBP’s Searches Breakdown feature inspire your content.

Click on the Performance section of your GBP and scroll down. There you will see all of the keywords that your Google Business Profile is ranking for and how often you’re appearing for them. If you click See more, you’ll get a whole list of them.

You can use this data to come up with different content for your GBP and website on your own, or you can scroll through this carousel to learn what we do for our clients at Whitespark 👀

Or click here to see the carousel on Instagram.

3. There’s a problem with Google’s new social posts feature on GBPs

Google has recently started embedding social media posts on Google Business Profiles, which tells me they don’t really understand the differentiating benefits of their own Google Updates feature.

While promotional content is frowned upon by social media users, it is very effective in turning your GBP viewers into customers. This key difference between the two platforms makes Google’s recent decision to surface social media posts on Google Business Profiles all the more confusing to business owners.

Do you just accept that the cute cat photos on your Instagram will be displayed on your accounting business’s GBP? Do you start publishing promotional posts on social media to keep your GBP professional and risk boring your Instagram audience and getting unfollowed?

How do you strike the perfect balance between showing your brand’s personality on your social media and selling your products and services on your GBP?

Find out in Miriam Ellis’s recent article on the Whitespark Content Hub 👇️ 

4. Whitespark is back on Instagram!

Follow our new @whitespark account for your weekly dose of local search memes and occasional local SEO updates 💅

And if you are new here, welcome! I post a lot more local SEO content on my socials. Follow me on LinkedIn, Threads, Instagram, Facebook, and TikTok to learn about local search every day!

Love Local SEO?
Then you’ll love the Sterling Sky newsletter — one of the few newsletters I read religiously every week! Sign up here

Darren

Did you know we have a referral program?

🤑 Refer to Whitespark and earn big!