I am Taking Over Darren's Email

Here's how things are going to be from now on

Author

Gabriela Aleksova
February 27, 2024

Just kidding!

Darren is out sick, but that doesn’t mean you’ll be left hanging.

Hi, I am Gabbie, Whitespark’s friendly marketing manager, and I’ll be delivering this week’s local SEO catch-up.

Here’s what you might have missed 👇️ 

Marie Haynes highlighted a case in her recent newsletter where crypto spambots were leaving comments under her Twitter posts.

Why do they do that?

  1. To drive traffic, obviously.

  2. Maybe also to send signals to Google?

Google uses signals to judge legitimacy of entities for search results. Marie speculates that a secondary purpose of these spambots may be to manipulate Google’s algorithms by creating a deluge of signals.

It feels like spammers — armed with AI — are winning on both Twitter and Google these days.

But, according to Danny Sullivan, spam updates are coming soon.

Wishing Elon and Google all the best!

P.S. If you’re not reading Marie’s newsletter, are you even an SEO?

Share your thoughts on LinkedIn and Twitter ✍️

2. What do aliens and the future US president have in common?

They both use GBP websites.

Before they're gone forever, I want to share some of the "best" Google Business Profile websites I found.

Scroll through this thread for some absolute gems 💎

See my full collection on Twitter or LinkedIn.

Google is deleting more than 20 million small business websites in a couple days.

If you or anyone you know wants to keep their Google Business Profile website, our tool can help 👇️ 

3. What to do if a customer rant on Reddit ranks well for your business name

Google loves ranking Reddit these days. So what can you do if a scathing customer rant is ranking well for your brand name?

Joy Hawkins and Lily Ray discussed this a few weeks ago.

Lily says that if the dreaded scenario above does happen, there isn’t much a business can do to suppress the Reddit post from showing.

So, what CAN you do?

See what Lily recommends 👇️

And find the link to their webinar in the LinkedIn comments.

4. Keywords in the business name helped Anne rank #1 for EVERYTHING

This is not a joke. See it for yourself 👇️

5. New section in the Google Business Profile

Say hello to Nearby Events and Deals 👋

Swipe through the carousel to learn more ⬇️ 

See the full carousel on Instagram.

Darren shares A LOT of local SEO information every day. Follow him on Twitter, LinkedIn and Instagram so you don’t miss anything!

Did you know we have a referral program?

🤑 Refer to Whitespark and earn big!