The six powers of online reviews

Reviews are not just feedback anymore — they are user-generated content for your business.

In fact, reviews have at least 6 different powers when it comes to promoting and improving your business:

• Customer service — How you respond to a review shows how you would handle a customer in real life.

• Public relations — There is no more powerful PR than social proof.

• Sales — Positive reviews bring direct sales to your business.

• Business intelligence — Reviews reveal what your business does well, and what it needs to work on. Your competitors’ review sections are also worth checking out.

• Content marketing — Your review section is an endless source of content ideas for all online and offline platforms.

• Ranking factors — seven out of the top 50 local search ranking factors are review-related.

Miriam Ellis’s brilliant new article is full of suggestions on how to harness each of these review powers to its full potential. Read it here 👇️