Here are today's local search posts. Woo!

View this email in your browser

The Whitespark Local Pulse

Never Miss a Local Search Post

Evolving Our Lens for Local Ranking Factorshttps://streetfightmag.com/2018/12/10/evolving-our-lens-for-local-ranking-factors/By David Mihm and Mike Blumenthal on Dec 10, 2018 07:23 am Blumenthal and Mihm: We in the Local Search industry are not served by relying so heavily on traditional SEO logic and tools—in our approach to the Local Pack, our understanding of the ranking factors, and even what we suggest to clients as appropriate activities.Read it! »Google Adds Messaging Directly to GMB App in New Trial & Further Muddies Messaging Strategyhttp://feedproxy.google.com/~r/UnderstandingGoogleMapsYahooLocalSearch/~3/CJZgs-MXFaM/By Mike Blumenthal on Dec 09, 2018 12:38 pm Google My Business is testing a new, direct in the GMB App messaging capability. This was noted by Casey Bryan(from down under) on Twitter and confirmed by Steven Johns in the UK: This is new! I’ve just turned on messaging for my #GoogleMyBusiness listing 👩‍💻 pic.twitter.com/F2NLakoZRS — Casey Bryan (@CaseyABryan) December 7, 2018 I have … Continue reading Google Adds Messaging Directly to GMB App in New Trial & Further Muddies Messaging Strategy →     Read it! »  10 More Local Search Posts You May Have MissedGain Actionable Insights into Customer Activity & Identify Themes in FeedbackVideo Deep Dive: Build Brands…Not Links!The Expert’s Guide to Local SEO – November UpdatesGoogle Spamming Business Listings with Irrelevant EventsHow Proximity Impacts Localized Google Organic Results for Law FirmsVideo: Last Week in Local – Dec 3, 2018Reserve With Google – Which Categories & Services Are Eligible?Should You Bother Using That New Google My Business Feature?Video: Last Week in Local November 26, 2018Google’s Backdoor Shift to a Social Network