The Whitespark Local Pulse

The Whitespark Local Pulse for 03/17/2016

Here are today's local search posts. Woo!

The Whitespark Local Pulse

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Did Google Just Change the Policy for Solo Practitioners?http://feedproxy.google.com/~r/GooglePlacesExpertJoyHawkinsLocalSeo/~3/tgB2n_kQwlw/By Joy Hawkins on Mar 17, 2016 08:02 pm Local SEOs rejoiced the day Google came up with the rule for solo-practitioners that indicated locations with only one public-facing professional could combine the listing for the organization and the practitioner. As of today, I noticed this section completely vanished from the Google My Business guidelines. It’s been completely removed. I’m trying to get a […]The post Did Google Just Change the Policy for Solo Practitioners? appeared first on Google My Business (GMB) Expert | Local SEO Tips.Read it! »GetFiveStars Now Integrates with QuickBooks Onlinehttp://feedproxy.google.com/~r/UnderstandingGoogleMapsYahooLocalSearch/~3/53LkpPXrdnY/By Mike Blumenthal on Mar 17, 2016 04:28 pm I have been enjoying my work at GetFiveStars. What is most enjoyable is the constant effort to upgrade our feedback and review platform to better serve businesses. The most recent effort on that front has been our new integration with QuickBooks Online via Zapier. Imagine all of the power of GetFiveStars happening automagically from within … Continue reading GetFiveStars Now Integrates with QuickBooks Online →Related posts:Picking A Google Review URL Is Google’s Free “Get Your Business Online” Website Soon to Roll Out Nationwide? Review Incentives – Are the Costs Worth It?      Read it! »No Longer Any Separation between User Experience and Brand Perceptionhttp://screenwerk.com/2016/03/17/no-longer-any-separation-between-user-experience-and-brand-perception/By Greg Sterling on Mar 17, 2016 12:34 pm UX is the new branding. And just as marketing and media spending must now be addressed holistically, companies must consider customer experience and increasingly the digital experience as the core of their “brand strategy.” In the pre-internet heyday of traditional media, brands and their user experiences were largely separate. Corporations carefully controlled brand perception and […]Read it! »SIM Partners and GetFiveStars to Host Webinar to Uncover how Brands can Win Micro-Momentshttp://www.simpartners.com/sim-partners-getfivestars-webinar/By Julie Piatek on Mar 17, 2016 11:55 am   Today, brands are fighting for micro-moments, also known as the moments when people use their mobile devices to decide where to go, what to buy, and what to do. In the mobile era, brands must be visible during these moments. A recent Google study shows that mobile makes up 88 percent of all “near […]Posted by Julie Piatek at SIM Partners and GetFiveStars to Host Webinar to Uncover how Brands can Win Micro-Moments. Visit SIM Partners for more great information!Read it! »Video Deep Dive: Franchises & Local SEOhttp://localu.org/blog/video-deep-dive-franchises-local-seo/By Mike Blumenthal on Mar 17, 2016 10:52 am Mary: And lastly, Andrew Shotland wrote a post at Search Engine Land about the typical problems that we experience when we're trying to market brands that franchise local operations. And I think we're gonna shift into that for our deep dive today. Unfortunately, in my experience, I find quite often that the brand is so [...]The post Video Deep Dive: Franchises & Local SEO appeared first on Local University.Read it! »Google Expands “People Also Search For” on Mobilehttp://feedproxy.google.com/~r/UnderstandingGoogleMapsYahooLocalSearch/~3/RK5KVTUHBpU/By Mike Blumenthal on Mar 17, 2016 10:52 am Last week I noted that Google updated its mobile branded search results with the addition of the People Also Search for option showing in the search results as opposed to being buried in a Knowledge Panel. It appears that the update has also expanded the concept by adding additional nuance and detail to those suggested alternative results. Now, … Continue reading Google Expands “People Also Search For” on Mobile →Related posts:Google Updates Mobile Branded Search with People Also Search For Option “Nearby” – A Proxy for Voice Based Mobile Search? Comscore’s numbers on mobile search      Read it! »  10 More Local Search Posts You May Have MissedNeed Local Links? Try These 10 HARO Outreach TipsStop the Madness: Contentmania Must EndSIM Partners Named a Finalist for Two BIA/Kelsey GOLOCAL AwardsA Google Review (With a Photo) is Worth a Thousand WordsNew “Uber tab” added to Google MapsNew Survey Reveals Challenges with Location Data AccuracyAre You Doing Local Answer SEO?Video Deep Dive: Categories at GoogleHow to Bulk-Identify Prime Yelp Reviewers with Yelp’s “Find Friends” Feature in 7 Easy StepsGoogle Posts are going to kill (at) local SEO