Here are today's local search posts. Woo!

View this email in your browser

The Whitespark Local Pulse

Never Miss a Local Search Post

Majority of Homes Now Don’t Have a Landline, 71% Under 35 Are Mobile Onlyhttp://screenwerk.com/2017/05/05/majority-of-homes-dont-have-a-landline-and-71-under-35-are-mobile-only/By Greg Sterling on May 05, 2017 06:22 pm Another mobile milestone has been reached. In 2015 mobile search passed desktop search volumes. Last year mobile advertising reached 51% of total digital ad spending. And now the majority of US homes are mobile only. For younger users the numbers are more dramatic: 71% of adults under 35 live in mobile only households. According to […]Read it! »The Yext IPO and the triumph of local SEOhttp://feeds.searchengineland.com/~r/channel-local/~3/3LwfUE9j8ds/yext-ipo-triumph-local-seo-274548By Greg Sterling on May 05, 2017 05:08 pm The global market for local listings management may be worth up to $50 billion. The post The Yext IPO and the triumph of local SEO appeared first on Search Engine Land.Please visit Search Engine Land for the full article.Read it! »Just How Long Can a Google My Business Name Be?http://feedproxy.google.com/~r/UnderstandingGoogleMapsYahooLocalSearch/~3/DC7iKmCsiOM/By Mike Blumenthal on May 05, 2017 01:00 pm My exploration inside the Google Spam Hall of Shame made me curious exactly how long a business name could be. While I have yet to find the absolute limit I have determined that it is somewhere between 97 and 107 characters. Not sure how I have lived this long without that piece of information. Armed with … Continue reading Just How Long Can a Google My Business Name Be? →     Read it! »  10 More Local Search Posts You May Have MissedGoogle Spam Hall of Shame – A Well Deserved Group AwardGoogle shortcuts use personalization and rich content to build next-gen local discovery toolMay Updates to The Expert’s Guide to Local SEO – What’s New?Google AdWords Testing Two Card Style Home Service AdsVideo Deep Dive: The real world pillars of local brand-building, and how they relate to digitalGoogle Testing New Local Ad Carousel in Mobile Search ResultsNew Google test shows hotel reviews grouped by traveler type & categoriesShould I use one agency for website creation and a different agency for SEO?Google Spam Hall of ShameIAC buying Angie’s List, will combine with HomeAdvisor into new public company