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Local SEO doesn’t happen in a vacuumhttp://feeds.searchengineland.com/~r/channel-local/~3/JGK4KeBy5UU/local-seo-doesnt-happen-vacuum-249679By Greg Gifford on May 23, 2016 10:07 am Columnist Greg Gifford shows that when it comes to retaining local SEO clients, setting expectations and providing education is key.The post Local SEO doesn’t happen in a vacuum appeared first on Search Engine Land.Please visit Search Engine Land for the full article.Read it! »10 tips for building a local brand that will boost your local search rankinghttp://feeds.searchengineland.com/~r/channel-local/~3/oU-x5UvH5nY/10-seo-tips-building-local-brand-will-boost-local-search-ranking-249682By Wesley Young on May 23, 2016 09:43 am Branding is often viewed as the domain of large national businesses. Yet small businesses will benefit from branding strategically on a local level. Columnist Wesley Young takes a look at ways to boost your profile and your page rank with local branding strategies.The post 10 tips for building a...Please visit Search Engine Land for the full article.Read it! »Google Testing Shadowed Stars in Local Search Resultshttp://www.thesempost.com/google-testing-shadowed-stars-in-local-search-results/By Jennifer Slegg on May 23, 2016 08:43 am Google is testing a new shadowed star in their search results, this one keeping the usual yellow/orange color but adding a somewhat distracting shadow behind it. Brian Barwig spotted the test on Friday.  This is how it looks: Even the placement of the shadows is a bit odd.  While a drop shadow might look okay, […]The post Google Testing Shadowed Stars in Local Search Results appeared first on The SEM Post.Read it! »  10 More Local Search Posts You May Have Missed4 effective local positioning strategies you’re overlooking2 Updates to the Google My Business GuidelinesAnswer Boxes Are Personalized And Brands Should Capitalize On ItGot spam? Google My Business doesn’t care.What to Write and How to Write It: That is the Question!Dummy Links: Part of a Smart Local SEO StrategyHow to Handle Product or Business Reviews in Other Languages / CountriesGoogle to showcase Project Tango indoor mapping and VR/AR platform at Google I/OPrinting your way to SEO successLocal SEO: Become the voice online for your market