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Brands Need to Be Able to Fail — but Not Screw Up the Customer Experiencehttp://screenwerk.com/2016/09/19/brands-need-to-be-able-to-fail-but-not-screw-up-the-customer-experience/By Greg Sterling on Sep 20, 2016 01:28 am I’m in Chicago for LSA’s Place Conference. I’m staying at an Embassy Suites downtown (Magnificent Mile location) a few blocks from the venue. But before I ever checked in Hilton blew it; they had a chance to create a great user experience but got it wrong. Here’s what happened — it’s classic corporate ineptitude: I […]Read it! »Quick And Dirty 15 Minute Content Audithttp://www.localseoguide.com/quick-dirty-15-minute-content-audit/By Dan Leibson on Sep 19, 2016 12:24 pm Since our clients run the gamut of non-local, multi-location, hyperlocal and agencies we are constantly working deliverables that: Provide valuable data Are relatively quick to put together One of the biggest requests we get is from clients that ask us to examine both their content and the content of their competitors. The most common reasons […]The post Quick And Dirty 15 Minute Content Audit appeared first on Local SEO Guide.Read it! »  10 More Local Search Posts You May Have MissedWhy is Yelp Failing at the iMessage App Game? Because They are Choosing ToVideo: Local U Advanced Speaker Series – Cindy Krum on the Latest Trends in the Local Mobile SpaceHow to manage local listings for enterprise brandsHow To Design The Best Banner AdsWhat Buzzfeed Can Teach Us About Writing Better HeadlinesApple iMessage for iOS10 Rolls Out Conversational Commerce with Transactional Local AppsConcentrating On The Task At Hand29 Prime, SubPrime, BankruptLocal SEO for State-Level Search TermsThe Optimal Local Landing Page For Law Firms