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Sneak Peek – The Expert’s Guide to Local SEOhttp://localu.org/blog/sneak-peek-experts-guide-local-seo/By Joy Hawkins on Apr 10, 2017 05:38 pm We decided to give our readers a sneak peak of what kind of information is in the Expert's Guide to Local SEO which just went on sale last week. This particular section only covers 2 out of the 140+ pages in the manual currently.  Current LocalU Forum Members can receive 20% off, just visit the forums [...]The post Sneak Peek – The Expert’s Guide to Local SEO appeared first on Local University.Read it! »United Airlines — or Brands Behaving Badlyhttp://screenwerk.com/2017/04/10/united-airlines-or-brands-behaving-badly/By Greg Sterling on Apr 10, 2017 03:17 pm By now you’re probably aware of the situation: United airlines asked people to volunteer to take another flight Sunday because one from Chicago to Louisville, Kentucky was over-booked and some United employees “needed to get to Louisville.” When not enough people volunteered, United personnel started involuntarily choosing people. And when one man “selected” to deplane […]Read it! »Video: Last Week in Local April 10th, 2017http://localu.org/blog/video-last-week-local-april-10th-2017/By Mike Blumenthal on Apr 10, 2017 02:01 pm Last week in local 4/10 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending April 10th, 2017. This year we will be publishing our Last Week in Local video directly to the Local U blog. It [...]The post Video: Last Week in Local April 10th, 2017 appeared first on Local University.Read it! »The ‘Influencer Marketing’ Scamhttp://screenwerk.com/2017/04/10/the-influencer-marketing-scam/By Greg Sterling on Apr 10, 2017 01:04 pm Considerable attention these days is directed toward “influencer marketing.” My (as yet) unproven theory is that it’s basically all bogus. It’s certainly true that trusted “influencers” — a term I dislike — can impact buying decisions. There is a lot of data to support that assertion. For example, the following from the 2015 Nielsen Global […]Read it! »The State of Internet Marketing for The SMB: Frustratedhttp://feedproxy.google.com/~r/UnderstandingGoogleMapsYahooLocalSearch/~3/1YT2d-std10/By Mike Blumenthal on Apr 10, 2017 07:00 am I recently received this comment from poster Frustrated.  And it rang so true that I decided to track the writer down. Frustrated is Marc Reisner of Reisner Construction in northern Michigan. He has moved around a bit; Colorado, Seattle and finally landed in Port Sanilac, MI. Turns out he had relatives from the Olean area so we … Continue reading The State of Internet Marketing for The SMB: Frustrated →     Read it! »  10 More Local Search Posts You May Have MissedSpam In, Garbage Out – Why Google’s Recent Paper on Map Spam is FlawedNew Podcast Series: Deep Dive into Local with Mike Blumenthal & Mary BowlingNational Brands & Local Search: Use Insights to Drive ActionsGoogle Announces Study Looking at Abuses in Google Maps – What Does it Mean?My Recent Posts ElsewhereGoogle says it has reduced fake Google Maps listings by 70% since 2015Trimodal Local Search Algorithms5 Signs That You Should Switch SEO CompaniesA guide to Google My Business for multi-location brandsVideo Deep Dive: Local Ranking Factors, Making Sense Of It All