The Whitespark Local Pulse

The Whitespark Local Pulse for 10/06/2016

Here are today's local search posts. Woo!

The Whitespark Local Pulse

Never Miss a Local Search Post

By Dan Leibson on Oct 06, 2016 12:31 pm

There has been a big push by some in the local search space to have Local SEOs vigorously engage in reporting “spam” on Google Maps/Google My Business. The GMB profiles in question are ones like this: Per the screenshot, they are violating Google’s guidelines with their name and by breaking the no adult content rule and […]

By Jennifer Slegg on Oct 06, 2016 08:56 am

Google is testing a new click to text option in Google AdWords ads that appear on mobile.  While some businesses have an option to call, these ones are specific to a text only option, allowing a searcher to text the business instead of phoning. Here is what it looks like (screenshot taken earlier this week): […]

By Jennifer Slegg on Oct 06, 2016 07:52 am

Google is testing a way to solicit new businesses from searchers in the search results, using the local 3-pack. When a local 3-pack shows up without a third listing, Google instead includes a “Something missing? Add the missing place”  in this test. This is not just for searchers who might want to add their favorite […]

10 More Local Search Posts You May Have Missed