The Whitespark Local Pulse

The Whitespark Local Pulse for 08/30/2017

Here are today's local search posts. Woo!

The Whitespark Local Pulse

Never Miss a Local Search Post

By Jennifer Slegg on Aug 29, 2017 08:18 am

Google began testing a format in the local knowledge panel back in 2015 that would allow searchers to book an appointment.  Google has a new version they are now displaying in the knowledge panel that is much more prominent to searchers and likely will lead to an increase in bookings. There are two versions Google […]

By Mike Blumenthal on Aug 28, 2017 01:41 pm

Last week in local 8/28/2017 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending August 28th, 2017. This week features Joel Headley and Mike Blumenthal. If you have a special topic you would like us to [...]

By Jennifer Slegg on Aug 28, 2017 11:39 am

Google is now adding AdWords ads directly into the local knowledge panel in a new test in the Google search results.  The ads appear immediately below the business description, and before it lists relevant information such as location, address and hours in a test Google is running in the search results.  This is a huge […]

10 More Local Search Posts You May Have Missed