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Why We Should Treat Most Commercial-Intent Search Queries As ‘Local’http://screenwerk.com/2016/03/22/why-we-should-treat-most-commercial-intent-search-queries-as-local/By Greg Sterling on Mar 22, 2016 10:22 am Google admits it doesn’t really know how many local-intent queries come through its search box. That’s because there’s often ambiguity in the string. Long ago now Google said that about 20% of its desktop searches carried a local intent. In the past couple of years, at different points, Google speakers at conferences have said that […]Read it! »Google Is Gradually Turning Mobile Search into an App-Like Experiencehttp://screenwerk.com/2016/03/21/google-is-gradually-turning-mobile-search-into-an-app-like-experience/By Greg Sterling on Mar 21, 2016 04:21 pm People often think and talk about Google in terms of ulterior motives. There’s the official position and then “what’s really going on.” I’d observe instead that Google typically acts in self-interested ways, though it often presents its choices in terms of broader market benefits. This may fuel some of the conspiracy theories around Google. The […]Read it! »Why costs for local SEO campaigns varyhttp://feeds.searchengineland.com/~r/channel-local/~3/-WRbHJrcpgc/local-seo-campaigns-cost-varying-amounts-money-244488By Jenny Foster on Mar 21, 2016 12:43 pm Looking to purchase local SEO services, but wondering about the value of different tiers of service? Columnist Jenny Foster breaks it down.The post Why costs for local SEO campaigns vary appeared first on Search Engine Land.Please visit Search Engine Land for the full article.Read it! »How Google Shapes the Future of Healthcarehttp://www.simpartners.com/google-future-healthcare/By Amanda Bury on Mar 21, 2016 12:13 pm Google is inventing the future of healthcare with landmark moments such as the autocompletion “near me” to healthcare -related searches, Mobilegeddon, and the launch of the Google My Business API. I was recently published in Becker’s Health discussing what healthcare systems should do as Google continues to shape the healthcare industry — and it begins […]Posted by Amanda Bury at How Google Shapes the Future of Healthcare. Visit SIM Partners for more great information!Read it! »  10 More Local Search Posts You May Have MissedWhat Does Google’s Immersive Search Experience Look Like via the Mobile Pack Results?Google Local Restaurant Search Autofilters on Best, Cheapest Like PhrasesYelp Elite Saga Ends in Blaze of GloryLocal SEO beyond the browserDid Google Just Change the Policy for Solo Practitioners?GetFiveStars Now Integrates with QuickBooks OnlineNo Longer Any Separation between User Experience and Brand PerceptionSIM Partners and GetFiveStars to Host Webinar to Uncover how Brands can Win Micro-MomentsVideo Deep Dive: Franchises & Local SEOGoogle Expands “People Also Search For” on Mobile