The Whitespark Local Pulse

The Whitespark Local Pulse for 10/04/2016

Here are today's local search posts. Woo!

The Whitespark Local Pulse

Never Miss a Local Search Post

Google Testing Advanced Verification Process for Plumbers & Locksmithshttp://feedproxy.google.com/~r/UnderstandingGoogleMapsYahooLocalSearch/~3/H4IhK7IhMNs/By Mike Blumenthal on Oct 04, 2016 02:32 pm Google announced today a plan to increase verification scrutiny of plumbers and locksmiths. The beta is taking place in San Diego and every verified plumber and locksmith will be emailed a request to go through the new advanced verification process. The businesses will have their application accepted or denied within a two week period. Google … Continue reading Google Testing Advanced Verification Process for Plumbers & Locksmiths →Related posts:Local U Advanced New Orleans – October 21st – Pre Agenda Tickets Now on Sale Don’t Call A Plumber – Call (or Text) Google Concierge Google Testing Sponsored Home Services Marketplace Snak Paks      Read it! »Multi-location local SEO strategy: domain structurehttp://feeds.searchengineland.com/~r/channel-local/~3/ps6oUCddO24/multi-location-local-seo-strategy-domain-structure-259732By Andrew Beckman on Oct 04, 2016 12:32 pm How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in.The post Multi-location local SEO strategy: domain structure appeared first on Search Engine Land.Please visit Search Engine Land for the full article.Read it! »Video Deep Dive: Google Posts, A New Paradigm for Fresh Local Content or Another Failed Social Experiment?http://localu.org/blog/video-deep-dive-google-posts-new-paradigm-fresh-local-content-another-failed-social-experiment/By Mike Blumenthal on Oct 04, 2016 11:29 am Normally our Deep Dive is published several weeks after it is recorded. Because of the timeliness of the content we decided to publish this particular video sooner. Join Mary Bowling and Mike Blumenthal as they look at Google's newest beta effort to attack the small business market with their yet to be named product that [...]The post Video Deep Dive: Google Posts, A New Paradigm for Fresh Local Content or Another Failed Social Experiment? appeared first on Local University.Read it! »Local U Advanced New Orleans – Great Food, Great Speakers, Great Price – Early Bird Ending 10/7http://localu.org/blog/local-u-advanced-new-orleans-great-food-great-speakers-great-price-early-bird-ending-107/By Mike Blumenthal on Oct 04, 2016 11:22 am The last Local U Advanced of 2016 is coming upon us. It takes place Thursday night October 20th and Friday October 21st in the great city of New Orleans. The food will be great, the conference will be great, the city will be a great place to spend the weekend. So get a great price [...]The post Local U Advanced New Orleans – Great Food, Great Speakers, Great Price – Early Bird Ending 10/7 appeared first on Local University.Read it! »Don’t let your business play possum with local searchhttp://feeds.searchengineland.com/~r/channel-local/~3/bqF82Ooglc4/dont-let-business-play-possum-local-search-259825By Adam Dorfman on Oct 04, 2016 09:48 am Columnist Adam Dorfman explains how Google's recent local search algorithm update, "Possum," has impacted brick-and-mortar businesses.The post Don’t let your business play possum with local search appeared first on Search Engine Land.Please visit Search Engine Land for the full article.Read it! »Google Posts Directly to Search Feature Expansion Continues – Now What?http://feedproxy.google.com/~r/UnderstandingGoogleMapsYahooLocalSearch/~3/KXAiYOVxuJ8/By Mike Blumenthal on Oct 04, 2016 09:43 am Google announced in mid August that they would be expanding their test of the beta ‘direct to search’ posting for SMBs. Barbara Oliver Jewelry just received her entree into the beta so for the first time I can test the product and assess its value1 . And learn better what how it performs and what benefits accrue to Barbara when … Continue reading Google Posts Directly to Search Feature Expansion Continues – Now What? →Related posts:Google Expanding SMB Test of “Write Directly to Search” Feature 5 Reasons Why the New Google Business Photos Image Search Sucks Is the Future of Local Search Packless?      Read it! »Penguin 4.0 and Business Directories – Yay or Nay?https://www.bowlerhat.co.uk/penguin-4-0-business-directories-yay-nay/By Marcus Miller on Oct 04, 2016 09:32 am Last week I published an article on search engine land about link building in a post penguin 4.0 world with real time filtering of spam links. In the article I talk about the importance of quality in all link building endeavours and how important it is to really build something of quality and ensure the link to […]The post Penguin 4.0 and Business Directories – Yay or Nay? appeared first on Bowler Hat.Read it! »Google Serving AdWords Local 4-Packs in Mobile Search Resultshttp://www.thesempost.com/google-serving-adwords-local-4-packs-mobile-search-results/By Jennifer Slegg on Oct 04, 2016 08:17 am Google is stepping up their local pack ads in a big way.  Google is testing new 4-pack local ads, showcases up to 4 “nearby businesses” for local related mobile search queries. This is pretty significant, since it is expanding Google’s expansion into local pack style ads.  But it pushes down the organic search results when […]The post Google Serving AdWords Local 4-Packs in Mobile Search Results appeared first on The SEM Post.Read it! »Google Showing Related Category Carousels for Local Brand Querieshttp://www.localseoguide.com/google-showing-related-category-carousels-local-brand-queries/By Andrew Shotland on Oct 03, 2016 01:11 pm Update: As usual Professor Maps found this one a while ago…#doh! Looks like we’ve got another candidate for Mike’s Summary of Recent Local Pack Tests: a set of three local “swipe-shows” of businesses in categories related to a searched brand appearing at the bottom of the SERP (Dan is calling them the “3-Headed Snake of […]The post Google Showing Related Category Carousels for Local Brand Queries appeared first on Local SEO Guide.Read it! »  10 More Local Search Posts You May Have MissedGoogle Showing Blue Pins in Local 3-Pack to Mark Higher Relevancy10 Years Ago: Sometimes you just need a name changeUnderstanding How People Search The WebA Summary of Recent Local Pack TestsThe Latest News On The Google Possum UpdateTemplate for Creating Knockout City-Page Content for Local SEOLocal Results That Shouldn’t RankHow to do a Toxic Link Analysis in 10 Minutes with MajesticLocal U Advanced Speaker Series VideosGoogle Maps app adds “Ok Google” voice command activation for hands free directions