Here are today's local search posts. Woo!

View this email in your browser

The Whitespark Local Pulse

Never Miss a Local Search Post

Local SEO is about so much more than toolshttp://feeds.searchengineland.com/~r/channel-local/~3/_I9B1Tj4mwc/local-seo-much-tools-266439By Greg Gifford on Jan 03, 2017 11:57 am Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren't meant to do our jobs for us. The post Local SEO is about so much more than tools appeared first on Search Engine Land.Please visit Search Engine Land for the full article.Read it! »It’s 2017 Stop Spamming Your City/State in Your Contenthttp://www.localseoguide.com/2017-stop-spamming-citystate-content/By Dan Leibson on Jan 03, 2017 11:52 am This is a tactic that I still see get trotted out from time to time, and it never really made any sense to me. To be clear, this is about adding city/state to on-domain content pieces like your <title> tags, URLs, H1, body copy etc. I wanted to take a moment, just sit right there, […]The post It’s 2017 Stop Spamming Your City/State in Your Content appeared first on Local SEO Guide.Read it! »The fake information epidemic and how it will hurt local search in 2017http://feeds.searchengineland.com/~r/channel-local/~3/rwSWetGlrfc/fake-information-epidemic-will-hurt-local-search-2017-266443By Wesley Young on Jan 03, 2017 10:15 am Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it.The post The fake information epidemic and how it will...Please visit Search Engine Land for the full article.Read it! »Is There an SMB Analytics Market? And If So, What Should It Measure?http://streetfightmag.com/2017/01/03/is-there-an-smb-analytics-market-and-if-so-what-should-it-measure/By David Mihm and Mike Blumenthal on Jan 03, 2017 07:00 am "I’m not convinced small businesses without a full-time in-house marketer really care about analytics," David Mihm tells Mike Blumenthal in their bi-weekly chat. "They certainly don’t have the time or expertise to dive in each week and change their marketing or customer service behavior based on what a dashboard is telling them."Read it! »  10 More Local Search Posts You May Have MissedDon’t just appeal to a local searcher’s wants or needs, focus on the journeyShould You Copy and Paste Your Online Reviews onto Your Site?Why Google Shutting Down MapMaker Should Terrify SMBsApple Maps Needs to Do a ‘Pepsi Challenge’ with Google MapsWhy Google shutting down Map Maker should terrify SMBsImprove search rankings and increase productivity with local marketing automation software2017 Local Search Ranking Factors Survey Results to Be Announced @ Local U WorkshopEat Local: Our Top 10 Local Search Columns of 2016How to Report Wrong Social Media Profiles in Google’s Knowledge PanelBing Adds Hotel Amenities to Hotel Knowledge Panels